Brand Tone

Nurturing, Artisanal, Community-Oriented, Sensory, Authentic

Brand Values

• •Natural & Plant-Based Solutions
• •Quality & Efficacy
• •Family & Care
• •Community Engagement
• •Sustainability
• •Sensory Experience

Best Practices

• •Always Circle Back to the "Why": Remember the origin story (helping their son's eczema) and let that genuine care and problem-solving spirit infuse the language.
• •Focus on the Sensory Experience and Benefits: Describe not just what the products *are*, but how they *feel* and *smell*, and the positive emotions they evoke (comfort, indulgence, rejuvenation).
• •Speak to the brand's values of quality, authenticity, and care.
• •When talking about events, focus on the joy of meeting customers and being part of the local scene.
• •Maintain consistency in using coffee and tea-related language to align with the brand name and product scents.

Social Perception

Trusted source for natural skincare, unique and appealing scents, handmade with care, community-focused and approachable, ethical brand

Copy Examples

• •Discover the Xpressive Mocha difference.
• •A truly Xpressive treat!
• •We can't wait to connect!
• •Explore our café-inspired collection...
• •Let Your Skin Sip the Benefits of Coffee & Tea