Brand Tone

Professional and Informative, Customer-Centric and Reassuring, Health-Conscious and Solution-Oriented, Accessible and Value-Driven

Brand Values

• •Ergonomics and Well-being
• •Quality and Durability
• •Customer Satisfaction and Service
• •Practicality and Functionality
• •Reliability and Trustworthiness

Best Practices

• •Prioritize Clarity and Benefits: Always clearly articulate the benefits of ergonomic furniture (e.g., improved posture, reduced pain, increased productivity) using straightforward language. Avoid overly technical jargon unless explaining a specific feature's advantage.
• •Maintain a Professional yet Approachable Voice: The tone should be knowledgeable and expert, but also friendly and supportive, reflecting a brand that cares about its customers' well-being.
• •Emphasize Trust and Reliability: Consistently mention key trust signals such as warranties, quality materials, positive customer reviews, and any certifications (like WebwinkelKeur).
• •Focus on Solutions: Frame products as solutions to common work-related problems (e.g., "Tired of neck strain? Our monitor arms can help!").
• •Ensure Consistency Across All Channels: Whether it's website copy, product descriptions, email marketing, or any potential social media updates, the core tone and values (health, quality, service) should remain consistent. This builds a strong, recognizable brand identity.

Social Perception

Positive, Reliable, Good Value, Helpful

Copy Examples

• •Headline: Upgrade Your Workday. Invest in Your Well-being. Body: Tired of back pain and afternoon slumps? Our ergonomic sit-stand desks and supportive office chairs are designed for a healthier, more productive you. Experience the Stabureaus.nl difference – quality you can feel, service you can trust. *Includes 5-year warranty and free assembly!*
• •Headline: From Sitting to Standing in Seconds. Effortless Ergonomics. Body: Discover the flexibility of our electric sit-stand desks. Smooth, quiet adjustments at the touch of a button, helping you stay active and focused throughout your day. Create your perfect ergonomic workspace with Stabureaus.nl.
• •Headline: Quality That Works. Comfort That Lasts. Body: At Stabureaus.nl, we believe your office furniture should be an investment, not an expense. That’s why we offer durable, high-quality ergonomic solutions built for lasting comfort and peak performance. *Visit our Veenendaal showroom or shop online!*
• •Headline: Your Health is Your Wealth. Equip Your Home Office for Success. Body: Working from home? Don't compromise on your comfort or health. Stabureaus.nl offers a wide range of ergonomic desks, chairs, and accessories to transform your space into a productive and pain-free zone. *Fast, free delivery across the Netherlands.*
• •Headline: The Smart Solution for a More Productive You. Body: Boost focus, reduce discomfort, and enhance your workday with Stabureaus.nl's expertly designed ergonomic furniture. Our range helps you create an optimal work environment, because when you feel better, you work better. *Highly rated by customers like you!*