Brand Tone

Elegant, artisanal, and comfort-focused. The tone should evoke a sense of timeless style and Mediterranean craftsmanship.

Brand Values

• •Quality
• •Comfort
• •Style
• •Tradition
• •Natural Materials

Best Practices

• •Maintain a focus on quality and natural materials in descriptions.
• •Emphasize the comfort and stylish versatility of the alpargatas.
• •Use aspirational language to position Soletta as a premium choice.
• •Highlight the blend of tradition and modernity in the design.
• •Incorporate user testimonials and social proof to build trust.

Social Perception

A brand that embodies timeless Mediterranean style, comfort, and high-quality craftsmanship, appealing to discerning customers who appreciate both tradition and modern elegance.

Copy Examples

• •"Experience the unparalleled comfort of Soletta alpargatas, handcrafted with the finest natural jute and premium leather."
• •"Step into effortless style with Soletta. Our espadrilles blend traditional craftsmanship with modern design for the perfect summer look."
• •"Discover the breathable luxury of Soletta alpargatas. Designed for comfort and crafted for style, every pair is a testament to quality."
• •"Soletta: Where tradition meets contemporary elegance. Elevate your everyday with our exquisitely crafted espadrilles."
• •"Embrace the Mediterranean spirit with Soletta. Our alpargatas embody the essence of summer, offering both comfort and timeless style."