Brand Tone

Professional, precise, and quality-focused, while also approachable and community-oriented.

Brand Values

• •Quality
• •Craftsmanship/Expertise
• •Customization/Individual Solutions
• •Customer Satisfaction
• •Community Engagement

Best Practices

• •Use precise and technical language when describing services and materials.
• •Emphasize the 'Meisterbetrieb' status to highlight expertise and quality.
• •Showcase customization options and individual solutions offered to clients.
• •Include customer testimonials or case studies to demonstrate customer satisfaction.
• •Highlight community involvement and local engagement to foster a positive perception.

Social Perception

Perceived as a reliable, high-quality metal construction and welding company with a strong commitment to craftsmanship, customer satisfaction, and community engagement.

Copy Examples

• •"As a 'Meisterbetrieb', we guarantee the highest quality welding and metal construction."
• •"We offer custom-made solutions tailored to your specific needs."
• •"Our 'Hochbeet Anna' is extremely stable and built to last."
• •"Committed to quality materials and exceptional craftsmanship."
• •"Participating in local events, supporting our community in Dippoldiswalde."