Brand Tone

Celebratory & Festive, Traditional & Authentic, Customizable & Customer-Focused, Reliable & Quality-Oriented, Approachable & Friendly

Brand Values

• •Tradition: Rooted in the cultural heritage of gingerbread hearts, especially in the Munich/Bavarian context.
• •Quality Craftsmanship: Pride in handcrafting and high-quality materials.
• •Personalization & Individuality: Offering unique products tailored to customer wishes is a core offering.
• •Customer Satisfaction: Striving for positive customer experiences through product and service.
• •Celebration & Joy: Providing products that enhance special occasions and create happiness.
• •Reliability: Ensuring orders are fulfilled efficiently and to specification.

Best Practices

• •Highlight Tradition & Craftsmanship: Regularly mention the handmade aspect, connection to Bavarian culture, and quality of ingredients to reinforce authenticity.
• •Keep it Personal(ized): Always showcase the customization options and how they cater to individual stories and brand messages, making customers feel special.
• •Responsive & Friendly Communication: Maintain an approachable and helpful tone in all customer interactions, from answering queries to responding to reviews, reflecting the positive experiences customers have shared.
• •Emphasize Reliability: Reassure customers about timely delivery and clear communication, especially when handling last-minute or urgent orders.
• •Visually Showcase Festivities: Use imagery and language that evoke the celebratory and joyful nature of the product, linking it to special occasions and Bavarian traditions.

Social Perception

Customers perceive the brand as a provider of high-quality, beautiful, and customizable gingerbread hearts. They are seen as reliable, especially for important events and even with short notice. The brand is associated with traditional German/Bavarian culture and festive occasions. Businesses likely see them as a unique and memorable option for promotional items and corporate gifts.

Copy Examples

• •High-quality gingerbread hearts
• •Usually we deliver within 4 - 5 working days
• •Advertising hearts for company events
• •Loving crafted
• •We have made it very easy to deliver your gifts