Brand Tone

Practical, Accessible, Value-Oriented, Broadly Appealing, Promotional

Brand Values

• •Variety/Comprehensiveness
• •Value for Money
• •Convenience
• •Accessibility

Best Practices

• •Ensure Consistency Across All Channels: The tone used on the website (product descriptions, banners) should align with social media posts, email marketing, and any customer service interactions.
• •Develop a Simple Brand Voice Guide: Document key characteristics of the Xilmart voice (e.g., 'Practical, Value-Driven, Accessible, Friendly, Informative') with examples of 'do's and don'ts' to help anyone creating content for the brand.
• •Focus on highlighting deals and discounts prominently.
• •Maintain a friendly and informative tone in all customer interactions.
• •Use simple and clear language to ensure accessibility for a broad audience.

Social Perception

A one-stop-shop that offers value for money, convenience, and a wide variety of products.

Copy Examples

• •Fast Delivery & Great Deals!
• •Find everything you need in one place.
• •Shop securely and enjoy fast delivery today!
• •-50% off select items!
• •New Arrivals: Discover the latest trends!