Brand Tone

Enthusiastic & Passionate, Community-Oriented, Confident & Assertive, Helpful & Accessible, Professional, Promotional & Sales-Driven

Brand Values

• •Passion for Cosplay
• •Inclusivity
• •Quality (Stated Aspiration)
• •Customer Satisfaction (Stated Goal)
• •Variety & Exclusivity
• •Accessibility & Affordability (Implied)
• •Security

Best Practices

• •Embrace the Passion: Always write from the perspective of a fellow fan. Use language that reflects excitement, dedication, and a deep understanding of the characters and fandoms. Let the 'love' for cosplay shine through.
• •Balance Aspiration with Reality: While highlighting the 'handmade' and 'quality' aspects, be mindful of customer feedback. Use confident language but avoid over-promising in areas where consistency is still a challenge (e.g., perfect fit without measurements). Focus on the value and the joy of transformation.
• •Foster Community & Engagement: Actively invite interaction. Ask questions, run polls, encourage user-generated content, and use a friendly, approachable tone that makes customers feel like part of the Xcoser family.
• •Be Clear & Informative (Especially Regarding Potential Issues): Given the mixed reviews on sizing and shipping, provide as much clear information as possible. For example, if custom sizing is an option, make the process very clear. If an item is intricate and might require adjustments, subtly hint at it by focusing on the 'detailed craftsmanship' that allows for personalization.
• •Stay Visually Consistent with Tone: Ensure that the imagery used alongside the copy matches the enthusiastic, passionate, and quality-aspirational tone. High-quality product photos and dynamic shots of cosplayers wearing the gear will reinforce the message.

Social Perception

Go-To for Specific Items, Especially Helmets, Budget-Friendly Option with Caveats, Mixed Reliability, Recognized within the Cosplay Community, Improving/Evolving

Copy Examples

• •Unleash your inner hero (or villain!). At Xcoser, we believe cosplay is for EVERYONE. Dive into 10,000+ handcrafted costumes and find the perfect fit to bring your ultimate character to life. What legend will you become? #XcoserDreams
• •More than just a costume, it's a transformation. Xcoser delivers detailed, handmade cosplay gear built to make an impact. From screen-accurate helmets to full bespoke outfits, experience the Xcoser difference. Live your passion. #XcoserQuality
• •Ready for your next con? So are we! Follow us @xcoser for exclusive sneak peeks, awesome giveaways, and to join a universe of passionate cosplayers. Tag us in your Xcoser gear – we can't wait to see your creations! #XcoserCommunity
• •Your cosplay journey starts here! Whether you're a seasoned pro or just starting, Xcoser offers an unbeatable range of high-quality costumes and accessories at prices that make your dream build possible. Need custom sizing? We’ve got you covered! #MyXcoser
• •NEW ARRIVALS! 🔥 Over 3,500 exclusive items and fresh designs dropping weekly. Don't just dream it, wear it. Shop Xcoser today for high-quality, handmade cosplay and make your fandom a reality. Limited-time discounts on select lines! #XcoserNow