Brand Tone

Scientific & Informative, Confident & Efficacious, Natural & Pure, Trustworthy & Reassuring, Elegant & Premium

Brand Values

• •Efficacy
• •Scientific Innovation
• •Natural Ingredients & Purity
• •Transparency
• •Customer Satisfaction & Trust
• •Health & Well-being

Best Practices

• •Prioritize Science, Substantiate Claims: Always back up benefit-driven statements with references to Xanthohumol's properties, patented formulas, or clinical observations where appropriate (e.g., "reduces wrinkle depth, as shown in clinical studies").
• •Emphasize "Natural Power, Scientific Precision": Consistently weave in the dual strengths of the brand – the natural origin of Xanthohumol and the scientific research and innovation that makes it effective in skincare. Use phrases like "Created by nature, perfected by science."
• •Maintain a Confident but Not Arrogant Voice: Express strong belief in the product's efficacy based on results and science, but avoid hyperbole. Let customer testimonials and clinical data speak to the power of the products.
• •Highlight Purity and "Less is More": Regularly mention the "Clean Label" approach, the absence of undesirable chemicals (parabens, silicones, etc.), and the focus on a minimal number of high-impact ingredients.
• •Incorporate Trust-Building Elements: Subtly include elements that build credibility, such as "patented formula," "developed with researchers," "available in pharmacies," or references to the satisfaction guarantee when relevant to the communication's objective.

Social Perception

Effective & Result-Oriented, High Quality & Trustworthy, Innovative, Good for Sensitive Skin, Natural & Clean

Copy Examples

• •Headline: Unlock Ageless Radiance. Powered by Xanthohumol, Perfected by Science. Body: Discover the patented anti-aging breakthrough. Xantho’s clinically supported formula, rich in nature's most potent antioxidant from the hop flower, visibly reduces wrinkles and revitalizes your skin. Experience the science of youthful skin.
• •Headline: Nature’s Strength. Scientific Results. Your Best Skin. Body: Xantho harnesses the exceptional power of Xanthohumol, 30x stronger than Vitamin C, to deliver transformative anti-aging care. Pure, effective, and naturally derived for a visibly smoother, firmer complexion.
• •Headline: See the Difference. Feel the Confidence. The Xantho Effect. Body: Why wait for younger-looking skin? Our customers report fast results – diminished fine lines, reduced redness, and a radiant glow. Trust Xantho, where nature’s purity meets scientific precision.
• •Headline: The Science of Hops, The Secret to Youthful Skin. Body: For centuries, the power of hops was known. Now, Xantho’s patented Xanthohumol technology unlocks its potent anti-aging benefits for your skin. Naturally effective, clinically proven.
• •Headline: Pure Ingredients. Powerful Anti-Aging. That’s Xantho. Body: We believe in "less is more." Our Clean Label skincare, centered around the potent antioxidant Xanthohumol, delivers maximum efficacy with minimal, carefully selected ingredients. Free from parabens, silicones, and sulfates for your peace of mind.