Brand Tone

Empowering, Liberating, Inclusive, Confident, Bold, Modern, Stylish, Direct, Informative, Playful and Sensual (in product context)

Brand Values

• •Self-Expression
• •Empowerment
• •Inclusivity
• •Freedom and Liberation
• •Quality and Safety
• •Privacy and Discretion
• •Discovery

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of the Eleventh Heaven voice (e.g., empowering, inclusive, modern, bold but also respectful and informative). Include examples of 'do's and don'ts.'
• •Prioritize 'Live Seen': Ensure this tagline and its underlying message of self-expression and empowerment are woven naturally into various forms of communication.
• •Balance Boldness with Inclusivity: While the brand is confident and deals with potentially 'taboo' subjects, the language should always remain welcoming, respectful, and inclusive to its diverse target audience.
• •Be Authentic and Transparent: Communicate honestly about products, especially regarding materials, use, and the brand's values. This builds trust.
• •Adapt Tone to Context (while keeping voice consistent): The core brand voice (personality) should remain consistent, but the tone (emotional inflection) can adapt. For instance, an FAQ page might have a more straightforward, informative tone, while an Instagram post might be more playful or evocative. The underlying values of empowerment and inclusivity should still shine through.

Social Perception

Customers likely perceive the brand as a source for unique, stylish, and empowering products, appreciating the quality and the brand's mission. The public would likely see it as a modern, somewhat edgy retailer specializing in intimate apparel and adult wellness products. The emphasis on inclusivity and empowerment might resonate positively with its target audience. The directness about the nature of their products (18+) is clear.

Copy Examples

• •Headline: Unleash Your Radiance. Live Seen. Body: At Eleventh Heaven, we believe true confidence comes from embracing every facet of you. Explore our curated collection of apparel and intimate wellness essentials, designed to empower your self-expression. Dare to be you.
• •Social Media Post (Image: model in a stylish lingerie set): Text: Sleek. Modern. Unapologetically You. Discover pieces that celebrate your power and style. #EleventhHeaven #LiveSeen #SelfExpression #BodyConfidence #LingerieLove
• •Product Description Snippet (for a pleasure product): Text: Elevate your journey of self-discovery. Crafted for exploration and designed with your well-being in mind, this piece invites you to unlock new dimensions of pleasure. Discreetly delivered, joyfully experienced.
• •Email Subject Line: Your Invitation to Empowerment Awaits ✨ Body Preview: Step into a world where your style and desires are celebrated. New arrivals at Eleventh Heaven are here to help you Live Seen.
• •"About Us" Page Excerpt: Text: Eleventh Heaven isn't just a store; it's a statement. We're a community built on the freedom to explore, the courage to express, and the power of feeling truly seen. From chic apparel to intimate wellness, every item is chosen to help you write your own narrative of confidence and joy. Welcome to your heaven.