Brand Tone

Empathetic, Supportive, Encouraging, Inspirational, Creative, Passionate, Approachable, Authentic, Positive, and Uplifting

Brand Values

• •Creativity and Self-Expression
• •Healing and Wellbeing
• •Quality and Innovation
• •Community and Connection
• •Empowerment
• •Authenticity

Best Practices

• •Use empathetic and supportive language to resonate with the audience's emotional needs.
• •Incorporate encouraging and inspirational messages to motivate artists.
• •Highlight the unique and innovative aspects of the products.
• •Share personal stories and insights to build authenticity and connection.
• •Focus on the positive impact of art and its healing properties.

Social Perception

Wynn Modern Art is perceived as a source of unique, high-quality art supplies, with Victoria Wynn seen as an inspiring figure genuinely caring about customers' success and wellbeing. The brand is appreciated for its educational content and the therapeutic benefits of art, with a strong emphasis on non-toxic products and authenticity.

Copy Examples

• •"Discover the healing power of art and unlock your creative potential. Our non-toxic supplies are crafted with love in the USA, designed to bring joy and wellness to your artistic journey."
• •"Join our community of passionate artists and let's create a brighter world together! Explore our tutorials and 1-on-1 coaching sessions to elevate your skills and build a thriving art business."
• •"From our LUXE Art Supplies to our empowering online courses, we're here to support you every step of the way. Embrace your unique artistic voice and let your creativity shine!"
• •"As an introverted people lover, I understand the challenges of finding your path. Let's turn your artistic passion into a fulfilling career with our winning strategies and sales techniques for artisans."
• •"Our glow powders and metallic powders are not just art supplies; they're tools for self-care and expression. Dive into our free mini-classes and experience the magic of art for your mental wellbeing."