Brand Tone

Caring, passionate, trustworthy, and reliable.

Brand Values

• •Love for Pets
• •Quality
• •Customer Focus & Humanized Service
• •Trust and Transparency
• •Innovation
• •Facilitating Pet Owners' Lives

Best Practices

• •Know Your Audience Deeply: Understand their language, their relationship with their pets, their pain points, and what truly resonates with them (e.g., humor, heartfelt stories, practical advice).
• •Prioritize genuine and empathetic language showing you understand the emotional connection pet owners have with their animals.
• •Maintain consistency in tone across all channels, from website copy to social media posts and customer service interactions.
• •Adapt the tone to the specific platform and context (e.g., a lighthearted social media post vs. a formal email), the core personality and values reflected in the tone should remain consistent.
• •Incorporate customer testimonials and stories to build trust and social proof, using language that resonates with your target audience.

Social Perception

Seen as a dedicated pet supplier, aiming to be more than just a store, but a space of care, love, and dedication to pets, and facilitating pet owners' lives.

Copy Examples

• •"Todo o nosso trabalho é motivado pelo bem-estar dos animais, nossos verdadeiros protagonistas." (All our work is motivated by the well-being of animals, our true protagonists).
• •"Garantimos que cada produto oferecido em nossa loja seja seguro, funcional e de alta durabilidade." (We guarantee that every product offered in our store is safe, functional, and highly durable).
• •"Cada cliente é único, e estamos sempre prontos para ouvir, ajudar e atender com carinho e dedicação." (Each client is unique, and we are always ready to listen, help, and serve with care and dedication).
• •"Valorizamos relações claras e confiáveis com nossos clientes, parceiros e fornecedores." (We value clear and reliable relationships with our customers, partners, and suppliers).
• •"Nossa missão é clara: oferecer produtos de alta qualidade que facilitem a vida dos tutores e tragam benefícios reais para os pets." (Our mission is clear: to offer high-quality products that make life easier for guardians and bring real benefits to pets).