Brand Tone

Authentic & Passionate, Natural & Wholesome, Artisanal & High-Quality, Warm & Inviting, Educational & Transparent

Brand Values

• •Sustainability & Environmental Responsibility
• •Natural Purity
• •Craftsmanship & Quality
• •Regionality & Tradition
• •Customer Well-being & Experience

Best Practices

• •Embrace Authenticity: Always write from a place of genuine passion for the products, nature, and the craft. Use Ronald's story and the beekeeping aspect as a touchstone.
• •Sensory Language: Engage multiple senses. Describe the gentle crackle of the wooden wick, the natural, subtle scent of honey, the warm glow, and the smooth feel of the ceramic.
• •Highlight Natural & Sustainable Aspects: Consistently weave in messages about 100% pure beeswax, handmade quality, Austrian origin, and the reusability of components. Use phrases like kind to the earth, harmony with nature.
• •Maintain a Warm & Inviting Voice: Use friendly, approachable language. Make the customer feel like they are being invited into a cozy, natural world. Avoid overly technical or corporate jargon.
• •Educate Gently: Share the benefits of beeswax and the unique aspects of the products (e.g., why wooden wicks crackle, how to reuse the cups) in an informative but not preachy way. Position this information as sharing helpful insights.

Social Perception

Positive & Trusted, Eco-conscious Choice, Artisanal & Unique, Connected to Nature, Personal & Approachable

Copy Examples

• •Vom Reiter: Hear the Gentle Crackle, Breathe the Pure Alps. Our handmade beeswax candles do more than just illuminate. Crafted with 100% pure beeswax from our Austrian apiaries, each candle whispers the soothing sound of a gentle fire, filling your home with natural warmth and the subtle scent of honey. It’s not just a candle, it’s a moment of pure, Alpine serenity. Experience the Knisterkerze.
• •Sustainably Crafted, Naturally Beautiful. That's the Vom Reiter Promise. From our bees to your home, every Vom Reiter candle is a testament to nature's purity and traditional craftsmanship. We believe in products that are kind to the earth – like our unique ceramic candle cups, designed to become your favorite drinking mug long after the flame has danced its last. Pure beeswax, handmade with love in Austria. Discover Our Sustainable Collection.
• •The Gift of Cozy: Share the Warmth of Vom Reiter. Looking for a gift that truly speaks from the heart? Our beeswax candles, with their enchanting crackle and natural aroma, create unforgettable moments. Perfect for saying 'thank you,' 'I'm thinking of you,' or simply 'relax and enjoy.' Each one is a unique piece of Austrian nature. Find the Perfect Handmade Gift.
• •More Than Just Light: It's a Piece of Austrian Tradition. Ronald Reiter, our beekeeper, continues a family legacy, pouring passion and respect for nature into every product. From the thriving bee colonies in the Schladming mountains to the carefully hand-poured candle in your hands, feel the connection to a simpler, more natural way of life. Meet the Maker & Our Bees.
• •Unwind Naturally. The Pure Beeswax Difference. Tired of artificial scents and sooty candles? Vom Reiter candles are made with only 100% natural beeswax, burning longer, brighter, and cleaner. Enjoy the subtle, calming aroma of honey and the peaceful ambiance of a crackling wooden wick. It’s your daily invitation to breathe deep and relax. Explore Our Natural Candle Range.