Brand Tone

Natural & Authentic, Warm & Comforting, Mindful & Intentional, Sustainable & Responsible, Personal & Passionate

Brand Values

• •Nature & Purity: Using 100% pure beeswax and natural ingredients.
• •Craftsmanship & Quality: Handmade products with attention to detail.
• •Sustainability & Environmental Responsibility: Protecting bees, using eco-friendly materials, and promoting reusability.
• •Well-being & Coziness: Creating products that enhance a sense of comfort and tranquility.
• •Authenticity & Transparency: Sharing the story behind the products and the beekeeping practice.

Best Practices

• •Emphasize Natural Origins: Always highlight the use of 100% pure beeswax, the handcrafted nature, and the connection to beekeeping and Austrian landscapes. Use words like 'pure,' 'natural,' 'handcrafted,' 'authentic.'
• •Focus on Sensory Experience: Describe the warm glow, the natural honey scent (if applicable), and the unique crackling sound of wooden wicks. Use evocative language that appeals to feelings of comfort, calm, and coziness.
• •Incorporate the 'Wish' Aspect Gently: While the 'Vom Reiter' brand emphasizes natural products, subtly weave in the idea of intention, reflection, and the special moment a 'Wunschkerze' can create. It's about gentle magic rather than overt claims.
• •Highlight Sustainability: Mention the reusability of ceramic cups or the eco-friendly aspects of beeswax. This appeals to conscious consumers and reinforces brand values.
• •Maintain a Personal and Passionate Voice: Channel the genuine enthusiasm of Ronald Vom Reiter for his craft and nature. Use a friendly, approachable, and sincere tone that builds trust and connection.

Social Perception

Customers perceive the 'Vom Reiter' candles, including those that could be 'Wunschkerzen,' as high-quality, natural products that offer a special sensory experience (scent, sound). There's an appreciation for the craftsmanship, the sustainable aspects (like the reusable cup), and the connection to a genuine beekeeping operation. The brand is seen as trustworthy and aligned with values of nature, quality, and regionality.

Copy Examples

• •Headline: Light a Wish, Spark a Dream: Our Pure Beeswax Wunschkerze. Body: Handcrafted with love and 100% natural beeswax from our own apiaries. Let the gentle flame and soothing crackle carry your heartfelt wishes into the universe. More than just a candle, it's a moment of pure intention. Call to Action: Discover Your Wunschkerze.
• •Headline: The Warmth of Nature, The Magic of a Wish. Body: Each Vom Reiter Wunschkerze is a unique piece, poured by hand and infused with the goodness of the Austrian Alps. Experience the natural honey scent and the calming ambiance as you set your intentions alight. Call to Action: Bring Home a Wunschkerze.
• •Headline: More Than Light: It's a Wish Taking Flight. Body: Our Wunschkerzen aren't just beautiful; they're a promise of pure, natural quality. Made with sustainable beeswax and a crackling wooden wick for an extra touch of cozy. What will you wish for? Call to Action: Choose Your Moment of Magic.
• •Headline: Sustainable Serenity: The Reusable Wunschkerze. Body: Enjoy the serene glow of our natural beeswax Wunschkerze, and once the flame has danced its last, a beautiful handmade ceramic cup remains. A lasting reminder of your wish, ready for your favorite drink. Call to Action: Gift a Wish (and a Cup!).
• •Headline: From Our Bees to Your Home: The Authentic Wunschkerze. Body: Rooted in nature and crafted with passion by beekeeper Ronald Vom Reiter. Our Wunschkerzen bring a piece of authentic Austrian tradition and the pure power of beeswax to your sacred moments of reflection. Call to Action: Experience the Natural Difference.