Brand Tone

Informative, value-oriented, community-focused, established, and wholesale/trade-focused.

Brand Values

• •Value for Money
• •Quality (within its price range)
• •Customer Service (for trade)
• •Angler-Centric Design
• •Heritage & Experience
• •Comprehensive Range

Best Practices

• •Maintain a professional, service-oriented, and value-driven tone when addressing trade partners.
• •Emphasize value and affordability honestly, aligning with the brand's budget-friendly reputation.
• •Provide clear and concise information about products, highlighting features and intended use.
• •Incorporate evocative language and share fishing stories to connect with the fishing lifestyle.
• •Ensure consistency in tone across product descriptions, social media content, and 'About Us' narratives to build trust and convey expertise.

Social Perception

WSB Tackle aims to be perceived as a reliable, affordable, and community-engaged supplier of fishing tackle, catering to both trade partners and individual anglers, particularly beginners and those seeking value for money. While acknowledging budget-friendly positioning, they are working to improve online engagement and showcase quality where applicable.

Copy Examples

• •SEA FISHING TACKLE SPECIALISTS
• •Designed by anglers for anglers
• •Great value for money
• •Supplies TO THE TRADE
• •Log in to your trade account to see exclusive deals. That’s the WSB promise.