Brand Tone

Nurturing, Caring, Celebratory, Joyful, Premium, High-Quality, Thoughtful, Considerate, Approachable Luxury

Brand Values

• •Quality: "We only offer the best brands and attach great importance to quality and safety."
• •Care & Well-being: A clear focus on the well-being of both mother and baby, including "pregnancy-safe products" and self-care.
• •Celebration of Motherhood: The products and messaging are designed to honor and celebrate the journey into motherhood.
• •Thoughtfulness: The concept of curated gifts and the ability to personalize them suggests a value for thoughtful giving.
• •Joy & Happiness: The brand aims to bring joy to new and expectant mothers through beautiful and useful gifts.

Best Practices

• •Create a Brand Voice Guide: Develop a document that clearly defines Wowwy's tone (e.g., nurturing, celebratory, premium yet approachable), key messaging points, words to use, and words to avoid. Share this with anyone creating content.
• •Focus on "Her" and "Baby": Always keep the target audience (expectant mothers, new mothers, and their babies) at the center of the narrative. Use empathetic language that resonates with their experiences, joys, and potential needs.
• •Emphasize Quality and Care: Consistently weave in words like "luxury," "premium," "hand-selected," "carefully curated," "safe," and "gentle" to reinforce the brand's commitment to high standards and the well-being of mother and child.
• •Maintain Visual & Textual Harmony: Ensure that the tone of the copy aligns with the visual aesthetics of the website and social media. If the visuals are soft, elegant, and warm, the copy should evoke similar feelings.
• •Review and Refine: Regularly review all public-facing copy (website, social media, ads, emails) to ensure it consistently reflects the desired brand tone and values. Gather feedback and be open to refining the voice as the brand evolves.

Social Perception

Wowwy.es likely aims to be perceived as a go-to destination for high-quality, luxurious, and thoughtful gifts for new mothers and babies in the European markets it serves. The branding suggests a trustworthy and caring company that understands the needs and desires of its target audience.

Copy Examples

• •Facebook/Instagram Ad: "Celebrate her journey into motherhood with a touch of luxury. Our hand-picked Wowwy gift boxes are filled with love and the finest essentials for mom and baby. Because every new beginning deserves to be cherished. ✨ #WowwyBaby #LuxuryGifts #NewMom #PregnancyJoy #ThoughtfulGifting"
• •Product Description (for a "New Mom" box): "Embrace the precious postpartum moments with our 'New Mom Serenity' box. Lovingly curated with premium, gentle essentials to pamper and support her as she bonds with her little one. From soothing balms to indulgent treats, it's a warm hug in a box. Because she deserves to feel cherished."
• •Website Homepage Banner: "Wowwy: Curated Luxury for Motherhood's Most Precious Moments. Discover beautifully crafted gift boxes for pregnancy, new arrivals, and the amazing moms who bring them into the world."
• •Email Marketing Subject Line: "A Little Box of Wow: Spoil the New Mama (or Yourself!)"
• •Pinterest Pin Description: "Dreaming of the perfect baby shower gift? Wowwy offers luxurious, ready-to-give boxes and customizable options filled with safe, high-quality treasures for mom and baby. Make her feel truly special. #BabyGiftIdeas #WowwyEurope #LuxuryBabyShower #MomToBeGift"