Brand Tone

Friendly and Approachable, Inspirational and Aspirational, Conscious and Responsible, Stylish and Modern, Positive and Upbeat

Brand Values

• •Sustainability
• •Quality
• •Style and Design
• •Health and Wellness
• •Practicality and Functionality

Best Practices

• •Create a Brand Voice Chart: Develop a document that explicitly defines the brand's tone (e.g., adjectives like "Friendly, Inspirational, Conscious, Stylish, Positive"), provides examples of "do's and don'ts" for language, and outlines key messaging points. This should be accessible to anyone creating content.
• •Know Your Audience: Understand who you're talking to. Tailor the friendly and inspirational tone to resonate with individuals interested in sustainability, wellness, and style. Use language and references that appeal to them.
• •Prioritize "You" over "We": Focus on the customer and the benefits *they* receive. For example, instead of "We created stylish bottles," use "Your stylish companion for everyday hydration."
• •Infuse Values into Every Message: Ensure that the core values (sustainability, quality, style, health, practicality) are subtly or overtly woven into all copy, from social media posts to product descriptions. For instance, highlight the eco-friendly aspect when talking about design.
• •Maintain Consistency Across All Channels: Whether it's a tweet, an Instagram caption, website copy, or customer service email, the tone should feel consistently "Wowwy." Regular audits of content across platforms can help ensure this alignment. Train any staff or collaborators on the brand voice.

Social Perception

Eco-conscious, Trendy and Stylish, Reliable, A contributor to a healthier lifestyle, European (specifically German focus initially)

Copy Examples

• •Instagram Post (Image: Bottle at a yoga studio): Find your flow, stay hydrated. ✨ Our sleek stainless steel bottle is the perfect companion for your wellness journey – keeping your water cool and your style on point. Sip, stretch, and shine! #Wowwy #HydrateInStyle #SustainableLiving #WellnessJourney #EcoFriendly
• •Facebook Ad (Carousel showing different designs): Tired of single-use plastic? Make the switch to Wowwy! Our vibrant and durable stainless steel bottles are designed for your life on the go. Beautifully crafted, endlessly reusable. Drink more water, protect our planet. Shop your new favorite bottle today! -> [Link to Shop] #WowwyEurope #SayNoToPlastic #StylishHydration #EcoChic #DrinkWater
• •Website Homepage Headline: Wowwy: Sip Sustainably. Live Vibrantly. (Sub-headline): Discover high-quality stainless steel drinking bottles that blend eco-conscious living with effortless style. Your perfect hydration partner is here.
• •Product Description Snippet: Meet your new everyday essential! The [Bottle Name] isn't just a bottle; it's a statement. Crafted from premium stainless steel, it keeps your drinks perfectly chilled (or wonderfully warm) for hours. Leak-proof, BPA-free, and designed to turn heads. Make every sip a Wowwy moment.
• •Email Marketing Subject Line: Ready to elevate your hydration game? 🌱✨ Discover Wowwy! (Body Teaser): Hello [Customer Name], Hydration meets style and sustainability. Explore our latest collection of stainless steel bottles and find the perfect match for your active, eco-conscious lifestyle...