Brand Tone

Caring, Luxurious, Celebratory, Thoughtful, Approachable, Gentle

Brand Values

• •Quality & Safety
• •Care & Support
• •Joy & Celebration
• •Thoughtfulness & Personalization
• •Premium Experience

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (Caring, Luxurious, Celebratory, Thoughtful, Approachable, Gentle), key vocabulary (e.g., luxury, cherish, celebrate, thoughtfully curated, premium, safe), and no-go words/phrases. Ensure this is accessible to anyone creating content.
• •Always Prioritize Empathy: When writing about pregnancy, new motherhood, and babies, use language that shows understanding, support, and warmth. Acknowledge the emotions involved in this life stage.
• •Balance Luxury with Approachability: While luxury and premium are key, the tone should still feel inviting and not alienating. Use clear, warm language. Soft visuals help maintain this balance. The joy of a new baby is universal, and the copy should reflect that shared happiness.
• •Highlight Quality and Safety Subtly and Explicitly: Weave these values into product descriptions and general messaging. For example, crafted from the softest organic cotton for your baby's delicate skin or all our chosen brands meet the highest European safety standards.
• •Maintain Visual and Textual Consistency: Ensure the tone of the copy aligns with the visual style on the website and social media (soft, clean, high-quality). Use emojis consistently and appropriately as per the established Instagram style (e.g., ✨, 🌿, 💖) to add warmth, but avoid overuse if aiming for a more consistently luxurious feel across all platforms. Review and adapt regularly.

Social Perception

Wowwy Europe positions itself as a provider of high-quality, thoughtful, and luxurious gifts for a special life moment. The visual identity is consistent and aims for an upscale, caring image.

Copy Examples

• •Instagram Post (Image: Beautifully arranged New Mommy gift box): She's navigating a world of firsts, and every bit of comfort counts. Our 'New Beginnings' luxury gift box is thoughtfully curated with the finest essentials and tender treats to cherish her in these precious early moments. Because every new mama deserves to feel deeply cared for. ✨ #WowwyEurope #NewMommy #LuxuryGiftBox #CherishTheMoment #PostpartumCare
• •Facebook Ad (Carousel showing different gift boxes: Pregnancy, Baby Boy, Baby Girl): Celebrate the radiant glow of pregnancy or welcome the tiniest new arrival with a touch of Wowwy luxury. Each hand-selected gift box is a whisper of love, filled with premium, safe essentials for mom and baby. Create your own or choose a curated treasure. Ship joy across Europe! 💖 #WowwyGifts #PregnancyGift #BabyShower #NewbornGift #EuropeanDelivery #CuratedWithCare
• •Website Banner (Homepage): Wowwy: Exquisite Gift Boxes for Mother & Child. Unwrap joy, embrace luxury, celebrate life's most precious journey. Hand-selected, premium quality, delivered with love.
• •Product Description (for a Curate Your Own box option): Craft a truly personal embrace for the new or expectant mother in your life. With Wowwy's 'Curate Your Own' gift box, you select from our exquisite collection of premium baby essentials and indulgent treats for her. Every item is chosen for its quality, safety, and ability to bring comfort and joy. Build a box as unique as her journey. Start creating moments of Wow!
• •Pinterest Pin (Image: Flat lay of organic baby skincare products from a box): Pure, gentle, and oh-so-loving. 🌿 Our baby gift boxes feature only the safest, most nurturing skincare for delicate new skin. Discover the Wowwy difference in every detail. #WowwyBaby #OrganicBabyCare #LuxuryBabyGifts #SensitiveSkin #PinterestMoms