Brand Tone

Appreciative of Craftsmanship, Descriptive and Evocative, Culturally Rich/Authentic, Customer-Focused (aspirational), Informative

Brand Values

• •Artisanry & Tradition
• •Uniqueness & Individuality
• •Quality & Durability
• •Aesthetic Beauty & Home Enhancement
• •Customer Satisfaction

Best Practices

• •Emphasize "Handmade" and "Unique": Consistently highlight the artisanal nature of the rugs and the fact that each piece has slight variations, making it one-of-a-kind.
• •Tell the Story of Shatranji: Weave in the cultural heritage and traditional weaving process of Bangladeshi Shatranji rugs to add depth and authenticity to product descriptions and brand storytelling.
• •Use Rich, Sensory Language: Describe the textures (soft cotton, velvet, natural jute), colors (vibrant, multi-textured), and patterns (delicate, geometric) to help customers visualize the rugs in their space.
• •Focus on the "Wow Factor": Connect the products to the benefit of transforming a home and creating an impressive, attractive living environment.
• •Maintain customer focus by highlighting the aesthetic beauty and home enhancement

Social Perception

Niche retailer of unique, handcrafted, and culturally significant rugs, appealing to consumers seeking authenticity and products with a story. Brand recognition is still developing.

Copy Examples

• •Discover our appealing collection of hand-crafted rugs that bring the wow factor to your home.
• •Each rug is hand-loomed in Bangladesh, showcasing delicate designs and geometric patterns.
• •Our Traditional Bangladeshi Shatranji rugs add a culturally rich and authentic touch to any room.
• •Uplift the look of your home with our vibrant colors and attractive home decorations.
• •Explore the intricate details and unique story behind each Shataranji rug, made with soft cotton and velvet.