Brand Tone

Enthusiastic, Innovative, Confident, Approachable, Quality-focused

Brand Values

• •Innovation
• •Quality
• •Bringing Brands to Life
• •Creating 'Wow' Moments
• •Passion
• •Sustainability

Best Practices

• •Use enthusiastic language and exclamation points to convey excitement.
• •Highlight innovative features and technologies used in the products.
• •Express confidence in the brand's achievements and awards.
• •Incorporate humor and an approachable tone where appropriate.
• •Emphasize the quality and authenticity of licensed products.

Social Perception

A company that creates unique and technologically advanced toys, particularly within popular franchises. High-Quality Licensed Products. Exciting & Engaging.

Copy Examples

• •RealFX Disney Stitch: Sold out and created a new toy category!
• •WOW! Our toys are really, really, really INNOVATIVE!
• •Blowing our trumpet about our awards and product success.
• •Get yours and feel the WOW!
• •Stuff – where great brands come to life!