Brand Tone

Artisanal & Appreciative, Personal & Sentimental, Eco-Conscious & Responsible, Customer-Focused & Service-Oriented, Elegant & Timeless

Brand Values

• •Craftsmanship
• •Sustainability & Nature
• •Individuality & Personalization
• •Quality
• •Customer Satisfaction
• •Timelessness

Best Practices

• •Emphasize the 'Why': Always circle back to the core values: craftsmanship, sustainability, personalization, and the emotional connection of gifting.
• •Use Warm, Genuine Language: Avoid overly corporate or generic phrasing. Opt for words that convey care, passion, and appreciation.
• •Highlight the Human Element: Remind customers that they are buying from real people who are passionate about their craft.
• •Maintain Transparency: Be open about processes, such as potential delays due to high demand, and proactively offer solutions.
• •Show, Don't Just Tell, the 'Wow': Use high-quality visuals that capture the natural beauty and intricate details of the wooden watches.

Social Perception

Positive & Trustworthy, Gift-Oriented, Unique & Stylish, Eco-Friendly Appeal, Reliable (despite potential delays)

Copy Examples

• •Headline: Mark a Moment. Craft a Memory. Your Story, Etched in Wood. Body: Beyond telling time, our handcrafted wooden watches tell your unique story. Personalized with your special message, a Wowat watch is a timeless gift, a sustainable treasure. For anniversaries, milestones, or just because – give a gift that grows fonder with time. Plant a tree with every purchase.
• •Headline: Sustainable Style. Enduring Craftsmanship. The Wowat Way. Body: Discover the quiet elegance of nature on your wrist. Each Wowat wooden watch is a testament to skilled artisanship and our commitment to a greener planet. Uniquely yours, designed to last. Experience handcrafted quality that speaks volumes. Free shipping, always.
• •Headline: More Than a Gift. It's a Wow Moment. Body: Searching for that unforgettable gift? Our personalized wooden watches are crafted with passion, designed to make hearts skip a beat. Engrave your love, your date, your inside joke. From Australia with care, to create lasting joy. Explore our collection for him & her.
• •Social Media Post (TikTok/Instagram): (Video: Close-up of a watch being engraved, then worn) Caption: That feeling when it's more than just a watch. ✨ Personalized, sustainable, and handcrafted with love in Australia. What memory would you engrave? #Wowat #WoodenWatch #PersonalizedGift #SustainableFashion #Handcrafted #GiftIdeas #PlantATree
• •Email Subject: A Timeless Thank You (and a Tree Planted in Your Name!) Body (for post-purchase): Thank you for choosing Wowat! Your handcrafted wooden watch is now being prepared with care. As a small token of our appreciation for your support of sustainable craftsmanship, we've planted a tree in your honor. We hope your Wowat piece brings you or your loved one timeless joy. Track your order [link].