Brand Tone

Inspirational & Encouraging, Faith-Centered & Devotional, Purposeful & Mission-Driven, Positive & Loving

Brand Values

• •Faith: Promoting Christian beliefs and a relationship with God.
• •Spreading God's Word/Evangelism: Using apparel as a means to share faith and spark conversations.
• •Hope & Love: Central themes in their messaging and designs.
• •Purpose: Believing that their clothing serves a higher purpose beyond fashion.
• •Authenticity: Encouraging wearers to authentically express their faith.
• •Quality & Meaning: Commitment to creating high-quality, meaningful apparel.
• •Generosity: A portion of purchases supports programs worldwide.

Best Practices

• •Always circle back to the core mission – spreading God's love and enabling faith expression.
• •Incorporate scripture or scriptural themes where appropriate and meaningful.
• •Emphasize 'Wearing' as 'Sharing': Consistently highlight the apparel's role as a conversation starter and a gentle way to share one's beliefs.
• •Focus on uplifting and encouraging messages to inspire hope and strengthen faith.
• •Maintain a positive and loving tone, emphasizing God's goodness.

Social Perception

Seen as a Christian Lifestyle Brand: Perceived as more than just a clothing store; it's a brand that supports and promotes a Christian way of life.

Copy Examples

• •Wear Your Faith. Share God's Love.
• •Faith isn't meant to be compartmentalized; it's woven into every aspect of life.
• •Spark conversations about faith through comfortable and stylish clothing.
• •Keep God involved in your life.
• •Sharing the Good News through apparel.