Brand Tone

Personal & Friendly, Expert & Professional, Quality-Conscious & Trustworthy, Community-Oriented, Heritage-Inspired & Stylish

Brand Values

• •Exceptional Customer Service
• •Quality Craftsmanship
• •Personal Relationships & Community
• •Passion for Tailoring & Menswear
• •Trust and Reliability
• •Adaptability and Growth

Best Practices

• •Prioritize Personal Connection: Always address customers in a warm, friendly, and approachable manner, whether online or in-store. Use names when possible and foster a conversational style.
• •Showcase Expertise, Don't Just State It: Instead of simply saying "we are experts," demonstrate it through helpful content (like TikTok "how-to" videos), detailed product descriptions, and by sharing the stories behind your products and services.
• •Emphasize Quality and Craftsmanship: Consistently highlight the quality of materials, the skill involved in tailoring, and the durability of the garments. Use descriptive language that appeals to a discerning customer.
• •Build and Reference Community: Share customer testimonials (with permission), highlight involvement in local events, and use language that makes customers feel like they are part of the "Woven Durham family."
• •Maintain Visual Consistency: Ensure that all visual elements (website, social media, in-store displays) reflect the brand's commitment to style, quality, and a welcoming atmosphere. This reinforces the verbal messaging.

Social Perception

Highly Regarded Locally, Trusted for Quality and Service, Welcoming and Friendly, A Community Staple, Go-To for Special Occasions

Copy Examples

• •Headline: More Than a Suit. It's a Woven Durham Experience. Body: Step into Woven Durham and discover more than just exceptional menswear. Find a welcoming space, expert advice, and a commitment to quality that’s been celebrated for over a decade. Your style journey starts here.
• •Headline: Crafted for You. Valued by Our Community. Body: From bespoke tailoring to the finest ready-to-wear, every piece at Woven Durham is selected with an eye for quality and a passion for style. Join the family of discerning gentlemen who trust us for their most important moments.
• •Headline: Award-Winning Style. Down-to-Earth Service. Body: We’re proud of our awards, but even prouder of the relationships we build. At Woven Durham, expect expert guidance, a friendly chat, and menswear that makes you feel your best – every time.
• •Headline: Your Wedding Day Deserves Woven. Body: Find the perfect suit for your perfect day. Our dedicated team offers everything from stylish ready-to-wear to bespoke creations, ensuring you look and feel exceptional. Trust Woven Durham for a personal wedding suit experience.
• •Headline: The Art of Dressing Well, Mastered in Durham. Body: With decades of tailoring expertise and a curated collection of British and European brands, Woven Durham is your destination for timeless style and unparalleled service. Experience the difference passion makes.