Brand Tone

Aspirational, confident, edgy, and youth-focused. It aims to inspire ambition and success while maintaining a contemporary streetwear edge.

Brand Values

• •Ambition & Success
• •Determination & Perseverance
• •Youth Empowerment & Inspiration
• •Individuality & State of Mind
• •Quality & Experience

Best Practices

• •Use words that are active, confident, and aspirational (e.g., conquer, build, rise, hustle, legacy).
• •Tell Stories of Ascent: Incorporate narratives of growth, overcoming challenges, and achieving success, mirroring the Brick by Brick and World Ambitious themes.
• •Maintain an Edgy Confidence: The tone should be bold and unapologetic, reflecting the Just Make Money aspect of their branding, while still being inspirational.
• •Showcase current streetwear trends in social media content.
• •Highlight customer service and unique packaging to build trust and credibility.

Social Perception

Perceived as a trendy streetwear brand that resonates with youth looking for inspiration and motivation to achieve their ambitions. The brand aims to be seen as current, engaged, and credible.

Copy Examples

• •WRLDQUEST IS A STATE OF MIND: Conquer your goals, one brick at a time.
• •JUST MAKE MONEY: Hustle hard, build your empire, and inspire the world.
• •WORLD AMBITIOUS: Rise above, chase your dreams, and leave your legacy.
• •New Drop Alert: Level up your streetwear game with our latest collection. Designed for those who dare to dream bigger.
• •Brick by Brick, we're building a community of ambitious individuals. Join the movement and show the world what you're made of.