Brand Tone

Artistic & Creative, Passionate, Youthful & Trendy, Craftsmanship-focused, Exclusive/Premium, Cheeky

Brand Values

• •Originality/Uniqueness
• •Craftsmanship & Quality
• •Customer Satisfaction
• •Self-Expression & Personalization
• •Fusion of Tradition and Modernity

Best Practices

• •Embrace the "Artisan Street" Vibe: Consistently blend language that speaks to both high-quality craftsmanship (e.g., "meticulous," "handcrafted," "premium materials") and edgy, modern street style (e.g., "fresh," "bold," "stand out," "unique").
• •Highlight Individuality & Personalization: Use words and phrases that empower the customer and emphasize self-expression (e.g., "your vision," "create your own," "uniquely yours," "reflect your style").
• •Show, Don't Just Tell, the Passion: Let the enthusiasm for customization and quality shine through. Use energetic and confident language. Reference the founder's story and passion where relevant.
• •Maintain a Hint of Exclusivity (without being alienating): While being trendy and accessible, subtly convey that these are special, carefully crafted items, not mass-produced. Words like "bespoke," "one-of-a-kind," and focusing on the "demanding customer" can achieve this.
• •Be Visually Descriptive and Evocative: Since it's a visual product, use language that helps potential customers imagine the look and feel of their custom sneakers. Talk about textures, color vibrancy, and the "futuristic appeal."

Social Perception

Customers seem to perceive WorkOnCustom as a provider of high-quality, unique, and stylish custom footwear. There's an appreciation for the handmade aspect and the ability to get personalized designs. The brand is seen as fashionable and in touch with current trends, especially within sneaker culture. The Italian origin and craftsmanship likely add to a perception of quality and style.

Copy Examples

• •Headline: Beyond the Box. Your Story, Your Soles. Body: Don't just wear sneakers, wear *your* sneakers. At WorkOnCustom, we handcraft individuality, fusing Italian artisan tradition with your unique vision. Step into a world customized by you.
• •Social Media Post: Naples-born, globally worn. 🔥 Giuseppe "Peppe" Caniglia started with a dream to customize the galaxy – we're starting with your feet. Dare to be different? Show us your style. #WorkOnCustom #HandmadeKicks #StreetStyleArt
• •Product Description Snippet: Each stitch, a statement. Every color, your call. These aren't just customized sneakers; they're a collaboration between your imagination and our 101% artisan technique. Experience the WorkOn difference.
• •Website Banner: From Naples with Passion: Where Street Style Meets Master Craftsmanship. Define Your Custom.
• •Ad Copy: Tired of the same old kicks? WorkOnCustom delivers sneakers as unique as you are. Handcrafted in Italy, designed by you. It’s more than a shoe, it’s a signature.