Brand Tone

heartfelt, artistic, and community-oriented

Brand Values

• •Emotional Connection: Celebrating and preserving the special bond between pets and their owners through art.
• •Artistry and Craftsmanship: Highlighting the handcrafted nature of their products and the skill involved in creating unique pet portraits.
• •Memories and Legacy: Offering a way to honor the memory of beloved companions and create lasting keepsakes.
• •Community and Sharing: Aiming to introduce more people to needle felting and build a community around the craft, as well as sharing beautiful moments and stories.
• •Love and Joy: Spreading love and sharing joy through their art and by fostering a connection with pets.

Best Practices

• •Emphasize Emotional Language: Consistently use words that evoke warmth, love, connection, and cherished memories (e.g., "beloved," "heartfelt," "joy," "companion," "tribute").
• •Highlight the "Handcrafted" and "Artistic" Aspects: Remind the audience that each piece is unique and made with skill and passion by artists, not mass-produced.
• •Focus on Storytelling: Encourage customers to share their pet stories and frame the products as a way to tell and preserve these narratives.
• •Build Community: Use inclusive language, ask questions to engage the audience, and share user-generated content (with permission) to foster a sense of belonging among pet lovers and crafters.
• •Maintain a Respectful and Empathetic Voice: Especially when dealing with themes of pet remembrance, ensure the tone is always sensitive, understanding, and supportive.

Social Perception

Offers highly personalized and meaningful products. Cares deeply about pets and the emotional value they bring to people's lives. Is a source of unique, handcrafted gifts that are made with care and artistry. Fosters a sense of community among craft enthusiasts and pet lovers.

Copy Examples

• •Headline: Capture Your Pet's Soul, Forever in Art. Body: More than just a portrait, it's a handcrafted tribute to the unconditional love and unforgettable moments you share. Let our artists create a timeless keepsake that celebrates the unique spirit of your furry friend.
• •Social Media Post: That twinkle in their eye, the way their ears perk up… some moments are too precious to fade. At Woolywoolie, we transform those cherished details into beautiful, handcrafted art. Share a photo of your beloved companion in the comments – let's celebrate them! #WoolyWooliePets #HandcraftedLove #PetPortraits
• •Product Description Snippet: Each [needle felted portrait/scratch carving] is more than just wool and skill; it's a story, a warm memory, a precious emotion brought to life by our passionate artists. We pour our hearts into capturing the essence of your pet, creating a truly one-of-a-kind treasure.
• •Email Subject Line: A Heartfelt Gift for the Pet Lover Who Has Everything. Body: Looking for a gift that speaks volumes? A custom Woolywoolie pet portrait is a unique and deeply personal way to honor the furry friend in someone's life. Give a gift that will be cherished for years to come.
• •Call to Action (Website): Preserve Your Pet's Legacy. Commission Your Custom Portrait Today. Let us help you keep their memory alive and their spirit close through a beautiful piece of handcrafted art.