Brand Tone

Authentic & Traditional, Nature-Connected & Sustainable, Comfort-Oriented & Caring, Innovative, Friendly & Community-Focused, Quietly Confident & Quality-Driven

Brand Values

• •Sustainability & Environmental Responsibility
• •Quality & Craftsmanship
• •Comfort & Well-being
• •Tradition & Heritage
• •Naturalness
• •Customer Focus
• •Innovation

Best Practices

• •Prioritize "Comfort" and "Natural": These are core to the Woody experience. Use descriptive language that evokes the feeling of natural materials and comfortable wear (e.g., "gentle hug for your feet," "walk on clouds," "breathable materials").
• •Weave in "Sustainability" Authentically: Don't just state it; explain it. Mention sustainable wood, eco-friendly practices, and the brand's commitment to nature. Connect it to the longevity and quality of the shoes.
• •Highlight "Craftsmanship" and "Heritage": Referencing "handmade," "Made in Austria," "since 1922," or "family tradition" reinforces quality and trustworthiness.
• •Maintain a Warm, Approachable, and Slightly Understated Voice: The tone should be confident but not boastful. Focus on the benefits for the customer and the inherent quality of the product. Use welcoming language in social media interactions.
• •Emphasize Innovation (especially the flexible sole): Clearly explain what makes Woody shoes unique, particularly the technology and benefits of the flexible wooden sole, which is a key differentiator.

Social Perception

High-Quality & Durable, Exceptionally Comfortable, Sustainable & Ethical Choice, Authentic & Trustworthy, Stylish in a Natural/Rustic Way, Good for Foot Health, Associated with Nature and an Active Lifestyle

Copy Examples

• •Headline: Step into Nature's Comfort. Experience Woody. Body: Since 1922, we've handcrafted shoes in Austria with a passion for quality and the planet. Our flexible wooden soles and natural materials embrace your feet, so you can walk your path, sustainably and in style.
• •Headline: Feel the Forest. Wear the Future. Body: Woody Schuhe: where tradition meets innovation. Our sustainably sourced willow wood and Italian leather create footwear that’s as kind to your feet as it is to the earth. Discover the joy of walking naturally.
• •Headline: Crafted for Life. Designed for You. Body: More than just a shoe, it’s a Woody. Handcrafted in Carinthia, our ergonomic designs and unique flexible sole offer unparalleled comfort that lasts. Join over a million satisfied feet.
• •Headline: The Secret to Happy Feet? It’s Wooden (and wonderfully flexible!). Body: Forget what you think you know about wooden shoes. Woody’s innovative flexible sole moves with you, providing all-day comfort and a healthy step. It’s a century of craftsmanship, made for your modern life.
• •Headline: Walk Softly, Live Fully. Body: Our commitment to sustainability means every pair of Woody shoes is a step towards a greener future. Handcrafted with love from natural materials, because we believe in comfort for you, and care for our world.