Brand Tone

Informative & Authoritative, Community-Oriented & Inclusive, Traditional & Down-to-Earth, Passionate & Enthusiastic, Helpful & Service-Oriented

Brand Values

• •Authenticity
• •Community
• •Information & Education
• •Conservation & Stewardship (Implied)
• •Tradition
• •Accessibility

Best Practices

• •Speak Their Language: Use terminology and phrasing common among Florida, South Georgia, and Alabama hunters and anglers. Keep it authentic and avoid overly corporate or generic language. Think "best darn magazine," not "premier periodical."
• •Prioritize Reader Stories: Continuously emphasize and showcase content from and about "everyday sportsmen and women." This reinforces the community value.
• •Be the Reliable Authority: Ensure all informational content (reports, tables, news) is accurate, timely, and presented clearly. This builds and maintains trust.
• •Foster a Sense of Community: Encourage interaction, submissions, and sharing. Use inclusive language like "your fellow anglers," "our community."
• •Stay True to Tradition, Embrace the Present: While honoring the long-standing heritage of the magazine and outdoor sports, deliver information through current channels (website, social media) effectively. Ensure digital content maintains the same trusted, community-focused voice as the print magazine.

Social Perception

Respected & Trusted Resource, Essential Reading, Voice of the Local Outdoorsperson, Reliable

Copy Examples

• •Facebook Post (promoting new issue): "Your Florida woods and waters companion is here! 🎣🦌 The latest issue of Woods 'n Water is packed with expert fishing reports, local hunter spotlights, and the most accurate Solunar tables to plan your next adventure. Grab your copy and see who's been featured this month! #FloridaFishing #FloridaHunting #WoodsNWaterMagazine #OutdoorLife"
• •Subscription Drive Ad: "Don't miss a single season highlight! Subscribe to Woods 'n Water Magazine – 'The Bible' for Florida's anglers and hunters since 1978. Get timely tips, local stories, and the data you need, delivered right to your door. Save over 40% off newsstand! [Link to subscribe] #FloridaOutdoors #HuntingMagazine #FishingMagazine #GetYourCopy"
• •Twitter Post (sharing FWC update): "Heads up, anglers! FWC just announced [briefly mention new regulation/season]. Stay informed with Woods 'n Water – we bring you the latest so you're always prepared. Full details on our site. [Link to article/FWC site] #FWC #FloridaFishingRegs #WoodsNWater"
• •Website Call-to-Action (for photo submissions): "Share Your Success! 📸 Got a great catch or a memorable hunt? We want to see it! Woods 'n Water is by and for Florida's everyday sportsmen and women. Send us your photos for a chance to be featured in an upcoming issue! [Link to submission page] #ShareYourCatch #FloridaHunters #Community"
• •Email Newsletter Snippet (highlighting a specific article type): "This month's 'Tradin' Post' is buzzing! 🏡 Looking for the perfect hunting lease or waterfront property in Florida? Woods 'n Water connects you with listings you won't find anywhere else. Check out the possibilities in your latest issue or online. [Link to Tradin' Post] #OutdoorRealEstate #HuntClub #FloridaProperty"