Brand Tone

Aspirational, Elegant, Modern, Clean, Helpful, Assuring, Quality-Focused, Confident, and Appreciative.

Brand Values

• •Quality Craftsmanship
• •Aesthetic Design & Modern Living
• •Functionality & Innovation
• •Customer Satisfaction
• •Sustainability

Best Practices

• •Develop a Brand Voice Chart: Document the identified tone (Aspirational, Modern, Quality-Focused, Helpful, Confident) with specific adjectives, 'do's and don'ts' for language, and examples. Share this with anyone creating content.
• •Prioritize 'Show, Don't Just Tell': Instead of just saying 'high quality,' describe the materials, the craftsmanship, or the resulting aesthetic and acoustic benefits. Use vivid and sensory language where appropriate (e.g., 'the rich texture of natural oak,' 'a hushed, serene atmosphere').
• •Maintain Visual-Verbal Congruence: Ensure the copy always aligns with the high-quality, modern, and aspirational imagery used on the website and social media. The words should enhance the visual story.
• •Focus on Benefits, Rooted in Features: While highlighting the features (e.g., 'made from solid oak,' 'high-density felt backing'), always tie them back to the customer benefit (e.g., 'lasting beauty and durability,' 'superior sound absorption for a peaceful home').
• •Consistent Terminology and Product Naming: Use the same names for product collections and features across all platforms to avoid confusion and reinforce brand identity (e.g., 'Ribbed Wood Panels,' 'Acoustic Slat Wood Wall Panels').

Social Perception

High-Quality & Premium, Transformative for Spaces, Stylish & On-Trend, Good Investment, Reliable.

Copy Examples

• •Headline (Website Banner/Ad): Elevate Your Space. Experience the Art of Modern Wood Paneling.
• •Product Description Snippet (Acoustic Panel): Crafted from the finest sustainable wood and engineered for acoustic clarity, our panels don't just transform your walls—they redefine your environment. Hear the difference. See the style.
• •Instagram Post Caption (Image of a stylish living room with panels): Where timeless design meets modern tranquility. Our natural wood panels bring warmth, texture, and a touch of Scandinavian elegance to every room. Swipe to see the transformation. #WoodOnWall #InteriorDesign #HomeDecor #AcousticPanels #ModernHome
• •Email Subject Line (Promotional): Discover the Secret to a Stunning (and Quieter) Home with Wood on Wall.
• •About Us Snippet (If focusing on craftsmanship): At Wood on Wall, we believe your home should be a sanctuary. That's why we meticulously craft each panel from premium, responsibly sourced wood, ensuring unparalleled quality and timeless design that speaks to a modern aesthetic.