Brand Tone

Friendly and Approachable, Helpful and Supportive, Reliable and Trustworthy, Inspiring and Creative, Enthusiastic and Passionate

Brand Values

• •Quality
• •Customer Satisfaction
• •Creativity and Inspiration
• •Reliability and Efficiency
• •Value for Money
• •Growth and Improvement
• •UK-Based and Sustainable Sourcing

Best Practices

• •Keep it Friendly and Approachable: Use warm, conversational language. Address customers directly (e.g., "you," "your"). Avoid overly technical jargon. The "family-run business" feel should come through.
• •Focus on Inspiration and Creativity: Highlight the possibilities of what customers can create with the products. Use evocative language that sparks imagination. Encourage sharing and community.
• •Emphasize Quality and Reliability: Reiterate the UK-made, sustainably sourced nature of the products and the commitment to fast, dependable service. This builds trust and justifies purchase decisions.
• •Be Genuinely Helpful: Provide clear, concise information. Anticipate customer questions in product descriptions and FAQs. Offer tips or ideas where appropriate.
• •Maintain Enthusiasm: Let the passion for crafting and the products shine through. Use positive language and express excitement for new items or customer creations. Regular updates and fresh content keep the brand engaging.

Social Perception

Highly Trusted, Reliable Supplier, Go-To Source for Craft Shapes, Supportive of Crafters, Excellent Customer Service

Copy Examples

• •Homepage Banner: "Unleash Your Imagination! ✨ High-quality wooden shapes, lovingly made in the UK, ready for your next creative spark. Fast delivery, friendly service – let's get crafting!"
• •Product Description Snippet: "Our charming [Shape Name] wooden cutouts are sanded smooth and waiting for your artistic touch! Perfect for painting, decoupage, or adding that special something to your home décor. Sustainably sourced and crafted with care, because your creations deserve the best."
• •Social Media Post (Instagram/Facebook): "Look what [Customer Name/Tag Customer] created with our classic star shapes! 🌟 We're so inspired by your creativity! What will you make today? Share your projects using #WoodCraftShapes – we love to see them! #CraftSupplies #DIYProjects #WoodenBlanks #MadeInTheUK"
• •Email Newsletter Subject Line: "Crafty News! Fresh Shapes & Sweet Deals Inside, [Customer Name]! Email Body Snippet: Hello fellow crafter! We're buzzing with excitement to share our newest collection of wooden shapes, perfect for [seasonal/event] projects. Plus, enjoy [discount]% off your next order over £[amount] because we love helping your creative ideas come to life. Happy crafting from our family to yours!"
• •About Us Page Snippet: "From a small dream on eBay in 2008 to a bustling workshop filled with creativity, Wood Craft Shapes is proud to be your friendly, reliable partner for all things wooden craft. We believe in quality you can feel, service that makes you smile, and inspiring your next masterpiece. Thanks for being part of our journey!"