Brand Tone

Authentic, Passionate, Informative, Warm, Quality-Conscious, Nature-Connected

Brand Values

• •Sustainability & Environmental Responsibility
• •Craftsmanship & Quality
• •Timeless Design
• •Customer-Centricity & Personal Connection
• •Authenticity & Transparency
• •Family & Community

Best Practices

• •Develop a Central Brand Voice Guide: Document your brand's tone (e.g., authentic, passionate, informative, warm), core values, and key messaging points.
• •Emphasize Storytelling: Focus on the "why" behind your products – the origin of the wood, the craftsmanship, the sustainable mission, the family story. This fosters a personal and approachable connection, aligning with Woodboom's customer-centric value.
• •Highlight Quality and Longevity with Sensory Language: Instead of just saying "high quality," describe the feel of the wood, the sturdiness of the construction, and the idea of the furniture being part of life for years to come.
• •Be Transparent and Informative: Clearly communicate your sustainable practices, the types of wood used, and the care that goes into each piece.
• •Maintain Personal and Approachable Communication: Continue fostering direct conversations, especially highlighting the founders' involvement and passion.

Social Perception

High-Quality & Durable, Beautiful & Unique Design, Sustainable & Ethical Choice, Trustworthy & Good Service, Personal and Passionate

Copy Examples

• •Our tables aren't just furniture; they're crafted from FSC-certified wood, each telling a story of sustainability and enduring design.
• •Meet the Olma brothers, the heart and hands behind Woodboom. From media to masterful furniture, our family's passion is poured into every piece.
• •Feel the warmth of solid oak, shaped by hand in Europe. A Woodboom bed is more than a sleeping place; it's an investment in restful nights and a sustainable future.
• •We invite you to witness the journey of our wood, from forest to your home. Our commitment is evident in every detail, ensuring furniture that lasts a lifetime.
• •Experience Woodboom's dedication to quality, sustainability, and timeless design. Contact us directly and let's create something truly unique for your space.