Brand Tone

Artisanal & Passionate, Authentic & Natural, Quietly Confident & Understated, Eco-Conscious, Slightly Reserved/Formal

Brand Values

• •Craftsmanship & Quality
• •Eco-Responsibility & Sustainability
• •Authenticity & Uniqueness
• •Passion for Material
• •Customer-Centric (implied through custom work)
• •Local Artisanry

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of Wood & Cat's tone (e.g., artisanal, authentic, eco-conscious, calm, passionate about wood) and provide examples of "do's and don'ts" for language and style.
• •Emphasize Storytelling: Share the story behind the artisan (Nicolas Am), the sourcing of local/recycled wood, the handcrafted process, and the inspiration behind designs. This reinforces authenticity and passion.
• •Use Specific, Sensory Language: Instead of generic terms, use words that evoke the texture, scent, and natural beauty of wood (e.g., "smooth-sanded oak," "rich walnut grain," "subtle scent of pine," "naturally finished"). Highlight the "eco-friendly," "sustainable," and "handcrafted" aspects consistently.
• •Maintain Visual-Textual Cohesion: Ensure that the copy on the website, social media, and any marketing materials visually aligns with the high-quality, natural aesthetic of the product photography. The text should complement and enhance the visuals.
• •Be Authentic in Engagement: When responding to comments or inquiries (especially if social media activity resumes), maintain the polite, knowledgeable, and passionate tone. Avoid overly salesy or generic responses; instead, reflect the genuine care of an artisan.

Social Perception

Limited Public Footprint, Positive but Niche Appeal (inferred), Perceived as a Small, Artisan Business, Lack of Broad Awareness

Copy Examples

• •Headline: Bring Nature Home: Artisan-Crafted Wood Pieces by Wood & Cat. Body: Discover the warmth and unique character of locally sourced wood, transformed with passion by our artisan, Nicolas Am. From bespoke cat trees to timeless decor, each creation is a testament to quality and eco-conscious craftsmanship. Your story, shaped in wood. Call to Action: Explore Our Collection / Request a Custom Design.
• •Headline: More Than Furniture, It's a Piece of Isère. Body: At Wood & Cat, we believe in the soul of handcrafted work. Using sustainable wood from our Isère region and natural finishes, Nicolas Am pours his dedication into every unique item. Furnish your life with authenticity. Call to Action: Learn About Our Local Wood / See the Craftsmanship.
• •Headline: For the Love of Wood, For the Joy of Your Cat. Body: Spoil your feline friend with a custom-designed cat tree that’s as beautiful as it is durable. Handcrafted with eco-friendly materials and a passion for detail, our pieces are built to be cherished. Because they deserve the best, naturally. Call to Action: Design Your Cat's Dream Tree / Shop Cat Furniture.
• •Headline: Unique by Nature, Crafted by Hand. Body: Tired of the ordinary? Wood & Cat offers bespoke wooden furniture and decor, each piece reflecting the natural beauty of its material and the skill of its maker. Embrace originality and sustainable style in your home. Call to Action: View Our Gallery of Unique Pieces / Contact Nicolas for Your Project.
• •Headline: The Art of Woodcraft, Rooted in Responsibility. Body: Experience the difference of truly artisanal wood creations. Nicolas Am of Wood & Cat is dedicated to sustainable practices, using local French wood and eco-friendly finishes to create pieces that are both beautiful and kind to the earth. Invest in lasting quality and conscious design. Call to Action: Our Eco-Promise / Discover Handcrafted Decor.