Brand Tone

Professional yet Approachable, Expert & Informative, Solution-Oriented, Modern & Creative

Brand Values

• •Client Success
• •Customization/Tailoring
• •Expertise & Quality
• •Support & Partnership
• •Transparency (implied)

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone attributes (e.g., professional, friendly, witty, formal), vocabulary (words to use/avoid), and grammar style. Share this with anyone creating content.
• •Understand Your Audience: Tailor the language and complexity of the copy to resonate with the target audience (e.g., tech-savvy businesses vs. local artisans). For AK Web, this means balancing technical accuracy with clear, benefit-driven language.
• •Prioritize Clarity and Conciseness: Avoid jargon where simpler terms suffice, especially when explaining technical services. Get straight to the point and highlight the value for the client.
• •Maintain Consistency Across All Channels: Whether it's website copy, social media updates, email newsletters, or ad campaigns, the tone should feel recognizably 'AK Web.' Regular audits can help.
• •Show, Don't Just Tell: Instead of saying 'we are creative,' showcase creative projects (as AK Web Studio does on Instagram). Use case studies and testimonials to demonstrate expertise and client success, letting the results speak with the desired tone.

Social Perception

As a Local Expert, As a Creative Partner, As a Technical Solution Provider, Reliability & Trust

Copy Examples

• •Headline for Web Design Service: 'Your Vision, Digitally Crafted. Stunning, High-Performance Websites Built in Angers.'
• •Instagram Post Caption (Showcasing a Project): 'Thrilled to unveil the new website for [Client Name]! ✨ We focused on [Key Feature 1] and [Key Feature 2] to boost their [Client's Goal, e.g., online bookings]. Ready to elevate your brand online? Let's talk! #WebDesign #Angers #DigitalSuccess #AKWebStudio'
• •About Us Snippet: 'At AK Web, we're more than just web developers; we're your dedicated digital partners in Angers. From bespoke websites to impactful SEO, we provide the expertise and support you need to thrive online.'
• •Call to Action for a Blog Post: 'Unlock the secrets to ranking higher on Google. 🚀 Our latest blog post breaks down SEO essentials for local businesses. Read it now and start boosting your visibility! [Link]'
• •Email Subject Line for a Newsletter: 'AK Web Insights: Fresh Ideas to Grow Your Business Online This Month.'