Brand Tone

Pioneering & Authoritative, Celebratory & Proud, Inclusive & Community-Focused, Passionate & Authentic, Nostalgic yet Current, Accessible

Brand Values

• •Representation & Visibility: Core to their mission is giving a platform to LGBTQ+ voices and stories, particularly those that might otherwise be marginalized.
• •Advocacy & Community Building: Sees film as a tool for cultural impact, community connection, and fostering acceptance.
• •Preservation & History: Shows commitment to archiving and celebrating the history of LGBTQ+ cinema.
• •Quality Curation: Aims to select and distribute significant, impactful, and diverse LGBTQ+ films.
• •Accessibility & Reach: Works to distribute films widely across various formats and platforms.
• •Resilience & Longevity: Proud of its 40-year history and ability to adapt to the changing media landscape.

Best Practices

• •Lead with Pride and Passion: Every piece of copy should reflect an unapologetic celebration of LGBTQ+ identity and storytelling. Use enthusiastic and positive language.
• •Emphasize "By Us, For Us" (Implicitly or Explicitly): Reinforce that Wolfe Video is an integral part of the LGBTQ+ community, understanding its nuances and importance.
• •Highlight Authenticity and Representation: Stress the value of seeing genuine LGBTQ+ experiences on screen. Talk about "real stories," "authentic voices," and "diverse perspectives."
• •Connect Past, Present, and Future: Acknowledge the rich history of queer cinema (and Wolfe's role in it) while showcasing new and emerging talent and stories. Frame films as both important historical documents and vibrant contemporary art.
• •Maintain a Tone of Inclusivity and Welcome: Ensure language is welcoming to all segments of the LGBTQ+ community and its allies, fostering a sense of belonging and shared cultural heritage.

Social Perception

Trusted Resource, Pioneer, Community Champion, Specialized Niche, Evolving Quality

Copy Examples

• •Website Banner/Social Media Post (Celebratory, Pioneering): Celebrating 40 Years of Queer Stories! Wolfe Video: Your home for the best in LGBTQ+ cinema since 1985. Discover groundbreaking films that define generations. #WolfeVideo40 #LGBTCinema #QueerFilmHistory
• •Email Subject Line (Passionate, Exclusive): Freshly Curated: New Must-See LGBTQ+ Films Just Landed at Wolfe!
• •Product Description Snippet (Authentic, Value-Driven): Experience the authentic voices and untold stories of our community. [Film Title] is more than a movie – it's a vital piece of queer cinema, brought to you by Wolfe Video.
• •Social Media Ad Copy (Inclusive, Community-Focused): See Yourself. Hear Yourself. Celebrate Yourself. Wolfe Video brings you the diverse, powerful, and unforgettable stories of the LGBTQ+ community. Stream or own a piece of your history today.
• •TikTok Video Caption (Playful, Accessible): IYKYK 😉 This scene from [Film Title] lives rent-free in our heads. 😂 Find more iconic LGBTQ+ moments on WolfeOnDemand! #QueerJoy #FilmTok #WolfeVideo