Brand Tone

informative, nostalgic, and quality-focused

Brand Values

• •Heritage & Legacy: Reviving and honoring their historical designs and connections.
• •Durability & Reliability: Building 'tool-watches' that are sturdy, shock-resistant, and accurate.
• •Quality Craftsmanship: Emphasizing French assembly and attention to detail.
• •Accessibility & Value: Offering watches with historical significance and robust features at a moderate price point.
• •Authenticity: Staying true to the spirit of their original 1960s designs while incorporating modern enhancements.

Best Practices

• •Embrace the Heritage: Consistently weave in the brand's founding year (1949), the 1960s 'golden era,' and the French assembly to reinforce authenticity and legacy.
• •Highlight 'Tool-Watch' Functionality: Use language that emphasizes durability, reliability, water resistance, and shock resistance – key attributes of their original and current offerings.
• •Maintain a Tone of Understated Confidence: The quality and history should speak for themselves. Avoid overly boastful or hype-driven language. Focus on craftsmanship and proven performance.
• •Connect with the Spirit of Adventure and Exploration: Leverage the historical association with pilots and explorers (like Neil Armstrong) to evoke a sense of adventure, even for everyday wearers.
• •Be Specific with Details (When Appropriate): Mentioning key features like sapphire/Hesalite crystals, specific movements (while managing expectations if using standard calibers), lume type, and unique construction like HexapleX® adds credibility and speaks to the informed enthusiast.

Social Perception

Customers and enthusiasts are often drawn to the brand's history, particularly the Neil Armstrong connection, and appreciate the vintage-inspired designs. The watches are generally seen as offering good value for their price, with attractive aesthetics and solid build quality. Good customer service experiences are also reported.

Copy Examples

• •Own a Piece of History. Reimagined. The Wolbrook Skindiver, a legend reborn. Experience the spirit of 1960s adventure with modern precision. Assembled in France, built for life.
• •Beyond Timekeeping. A Tool for Discovery. Engineered for resilience, the Wolbrook Outrider is your trusted companion from urban explorations to rugged trails. Heritage design, contemporary performance.
• •The Watch That Witnessed History, Now Ready For Yours. Inspired by the timepieces of pioneers, our Skindiver WT combines vintage aesthetics with robust functionality. What history will you make?
• •French Assembly. American Roots. Global Adventures. Wolbrook watches: where classic design meets modern reliability. Discover the meticulous craftsmanship in every detail.
• •More Than Just a Watch. It's a Wolbrook. Built on a legacy of durability and precision since 1949. Feel the connection to a richer past with every tick.