Brand Tone

Nurturing, Aspirational, Calm, Informative, Gentle, Personal, Relatable

Brand Values

• •Well-being & Mindfulness
• •Balance & Relaxation
• •Self-Care & Rejuvenation
• •Authenticity & Connection
• •Curated Quality

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your tone (nurturing, aspirational, calm, informative, gentle, personal, relatable), including preferred vocabulary, sentence structure, and a "do's and don'ts" list. Share this with anyone creating content.
• •Embody the "WKND State of Mind": Before writing, take a moment to connect with the feelings of calm, balance, and intention the brand promotes. This will naturally infuse the copy with the desired tone.
• •Focus on "Her": Always write with the target audience in mind – women seeking well-being, balance, and support. Use empathetic language that acknowledges their challenges and aspirations.
• •Use Gentle & Encouraging Language: Opt for words that are soft, supportive, and invitational rather than demanding or overly assertive. For example, "discover," "explore," "invite," "nourish," "gentle."
• •Maintain Visual & Textual Harmony: Ensure the tone of the copy aligns seamlessly with the visual elements used on the website and social media (calm imagery, soft color palettes). Consistency across all touchpoints reinforces the brand identity.

Social Perception

A trusted guide and supportive resource for women seeking a more balanced, mindful, and fulfilling lifestyle.

Copy Examples

• •Instagram Post (Image: A serene flat lay with a journal, a cup of tea, and a soft throw): Pause. Breathe. Reconnect. Your WKND state of mind isn't just for two days a week. Discover little rituals to weave calm and intention into every moment. What's one small thing you'll do for your well-being today? ✨ #WkndEdit #MindfulLiving #SelfCareSanctuary #IntentionalMoments #EverydayCalm
• •Website Homepage Banner: Welcome to Your Sanctuary. Explore curated essentials and gentle guidance to cultivate balance, joy, and a lasting WKND calm in your everyday life. It's time to nourish your well-being.
• •Email Subject Line (for a newsletter): Soft Landings: Your Mid-Week Invitation to Breathe & Reset
• •Product Description (for a sleep-enhancing tea): Drift into restorative slumber with our 'Evening Embrace' herbal infusion. Lovingly blended with [Ingredient 1] and [Ingredient 2] to calm your mind and soothe your body, preparing you for a night of deep, uninterrupted peace. Sip slowly and let the day melt away. Your well-deserved rest awaits.
• •Facebook Ad (targeting women interested in wellness and mindfulness): Feeling overwhelmed by the everyday hustle? You're not alone. At WKND EDIT, we believe in the power of small moments to transform your well-being. Discover inspiring articles, nourishing recipes, and curated tools to help you find your calm and live with intention. Start your journey to a more balanced you today. [Learn More Button]