Brand Tone

Heartfelt & Proud, Personal & Welcoming, Celebratory & Cultural, Quality-Oriented

Brand Values

• •Cultural Preservation & Celebration
• •Personalization & Uniqueness
• •Quality & Craftsmanship
• •Customer Focus
• •Pride & Identity

Best Practices

• •Embrace Cultural Storytelling: Weave elements of Puerto Rican culture, traditions, and pride into product descriptions and marketing materials, just as the current site does.
• •Use "you" and "your" frequently, and reiterate the brand's commitment to them.
• •Highlight Quality and Craftsmanship: Consistently mention the dedication to "excellence and quality" to build trust and justify the value of the personalized items.
• •Maintain a heartfelt and proud tone when talking about Puerto Rican heritage.
• •Continue to focus on personalization and uniqueness in product offerings and descriptions.

Social Perception

Trust through Quality and Pride & Identity

Copy Examples

• •Bring the spirit of the island into your kitchen.
• •Shop now for a unique touch of Puerto Rico.
• •Find your unique expression at Wivars.com.
• •For us the most important thing is you.
• •Product descriptions often highlight cultural significance, such as a painting celebrating Puerto Rican culture through its flag and musical elements.