Brand Tone

Sincere, Trustworthy, Nurturing, Caring, Approachable, Friendly, Passionate, Educational, Simple, Pure

Brand Values

• •Health and Safety
• •Transparency
• •Simplicity
• •Efficacy
• •Natural Beauty
• •Sustainability and Ethical Sourcing
• •Empowerment

Best Practices

• •Develop a Brand Voice Guide: Document the identified brand tone (sincere, nurturing, approachable, passionate, simple, trustworthy) with clear examples of "do's and don'ts" for language, sentence structure, and common phrases. This ensures everyone writing for the brand is aligned.
• •Always Lead with Values: Ensure that the core values (health, safety, transparency, simplicity, efficacy, natural beauty, sustainability, empowerment) are woven into the messaging, whether explicitly stated or implicitly conveyed through the choice of words and focus.
• •Prioritize "Simple" and "Clean" Language: Mirror the brand's core offering by using clear, concise, and easy-to-understand language. Avoid overly technical jargon unless clearly explained. The language should feel as natural and uncomplicated as the products themselves.
• •Maintain Authenticity and Relatability: Continue to share the founder's story and the "why" behind the brand. Use customer testimonials and user-generated content (with permission) to reinforce approachability and build community trust. Address the audience directly and empathetically.
• •Be Consistent Across All Channels: Whether it's a website banner, a social media update, an email, or product packaging, the tone should remain consistent. This builds brand recognition and reinforces the customer's positive perception of With Simplicity Beauty as a trustworthy and caring brand.

Social Perception

A reliable source for clean and natural beauty products, Trustworthy and transparent, Founder-driven and authentic, Effective for sensitive skin, Community-oriented, Good value for the quality

Copy Examples

• •Instagram Post Caption (Product Focus - Foundation): Let your skin breathe. ✨ Our [Product Name] Liquid Foundation is crafted with love and the purest plant-derived ingredients because we believe your beauty routine should be as clean and simple as your lifestyle. Buildable coverage, a naturally radiant finish, and zero toxins. Just pure, skin-loving goodness. What's your go-to With Simplicity shade? #WithSimplicityBeauty #CleanFoundation #NaturalMakeup #ToxinFreeBeauty #SimplyYou
• •Facebook Ad (Brand Story/Value Focus): It all started in a kitchen, with a mom on a mission. ❤️ Irina, our founder, wanted beauty products she could trust for her family – simple, effective, and truly clean. That passion blossomed into With Simplicity. We're committed to 100% transparency and ingredients you can feel good about, because living beautifully shouldn't come with compromises. Discover our story and our handcrafted clean beauty. [Link to About Us page] #CleanBeautyJourney #FounderStory #NonToxicLiving #WithSimplicityValues
• •Email Newsletter Snippet (Educational/Nurturing Tone): Did you know your skin absorbs what you put on it? That's why we meticulously select every natural and organic ingredient that goes into your With Simplicity favorites. 🌱 This week on the blog, we're demystifying 'clean beauty' and sharing 3 simple swaps for a healthier skincare routine. Nourish your skin, simplify your life. Read more: [Link to Blog Post] #SimpleSkincare #KnowYourIngredients #HealthyBeautyHabits #NourishFromNature
• •Product Page Description (Serum - Highlighting Efficacy & Simplicity): Unlock your natural radiance with our Pro-Age Serum. Packed with potent botanical extracts and nourishing oils, this simple yet powerful formula targets fine lines and boosts hydration without any harsh chemicals. We believe in results you can see and ingredients you can trust. Just a few drops for a visibly smoother, healthier-looking complexion. Pure, potent, and simply effective. #AgelessBeauty #NaturalSkincare #PlantPowered #SimpleButPowerful
• •Pinterest Pin Description (Lifestyle/Inspirational): Embrace the beauty of simplicity in your daily routine. ✨ Clean ingredients, mindful moments, and the confidence that comes from knowing you're nurturing your skin with the best nature has to offer. Discover a simpler path to radiant beauty. #WithSimplicity #LiveClean #NaturalLifestyle #BeautyInSimplicity #MindfulBeauty