Brand Tone

Mystical & Evocative, Empowering & Inclusive, Nature-Connected & Earthy, Authentic & Knowledgeable, Respectful & Ethical, Slightly Whimsical/Enchanting

Brand Values

• •Authenticity
• •Empowerment
• •Connection with Nature
• •Ethical Practices
• •Community
• •Knowledge & Tradition
• •Quality & Craftsmanship

Best Practices

• •Develop a Brand Voice Guide
• •Immerse in the Subject Matter
• •Prioritize Evocative Language and Sensory Details
• •Maintain an Empowering and Inclusive Stance
• •Weave in Brand Values Consistently

Social Perception

Niche Authority, Aesthetically Pleasing, Trustworthy (if ethical claims are upheld), Supportive & Welcoming, Aspirational, Community-Focused

Copy Examples

• •Unlock ancient whispers with our Smoky Quartz point. Ethically sourced and pulsating with grounding energy, it’s ready to shield your sacred space and amplify your intentions. Invite clarity and protection into your practice.
• •As the veil thins and Samhain approaches, gather your sacred tools. Our latest collection of handcrafted besoms and altar cloths awaits, woven with intention to honor the ancestors and embrace the magic of the season. How are you preparing?
• •Reweave Your Magic: New Moon Blessings & Ritual Inspiration Inside ✨
• •Your Journey. Your Magic. Authentic tools for the modern witch. Explore our ethically sourced collections and empower your craft.
• •The forest floor, rich with the scent of damp earth and decaying leaves, holds potent magic. Today, we delve into the ancient art of wildcrafting, exploring how to ethically gather nature’s gifts to enrich your spells and rituals, connecting you deeper to the heartbeat of the wild.