Brand Tone

Expert, trustworthy, caring, empathetic, and problem/solution-oriented.

Brand Values

• •Scientific Efficacy
• •Natural and High-Quality Ingredients
• •Animal Welfare
• •Transparency and Trust

Best Practices

• •Lead with the Pet's Problem: Always start by acknowledging the owner's concern (e.g., "Is your dog constantly scratching?" or "Are stairs becoming a challenge?"). This shows empathy and immediately establishes relevance.
• •Balance Science with Emotion: Use scientific terms like "Glucosamine" or "Probiotics" to build credibility, but immediately translate them into an emotional benefit for the owner (e.g., "...so he can join you on your morning walks again").
• •Frame Supplements as "Treats" or "Snacks": Consistently use positive language like "tasty chew," "delicious snack," or "reward" to differentiate the product from "medicine" or "pills." This reinforces the brand's commitment to animal comfort.
• •Leverage Real Stories Over Claims: Instead of just saying "our product works," say "Meet Bogyi, the 12-year-old Labrador who is back to his playful self." Use names and specific, relatable details from customer testimonials to build authenticity and proof.
• •Maintain the "Expert Friend" Tone: Write as if a knowledgeable, caring friend who is also a vet is giving advice. The tone should be authoritative but always approachable, supportive, and understanding of the emotional bond between owners and their pets.

Social Perception

Wiss-Pet is perceived as highly credible, a specialist provider in therapeutic supplements, and an effective problem-solver for chronic pet health issues.

Copy Examples

• •Is age slowing your best friend down? Seeing them struggle with stiff joints is heartbreaking. Our vet-developed Joint Care chews are made to bring back the puppy in their step. Formulated with high-potency Glucosamine and Green Lipped Mussel, it’s the tasty, daily support they need to move with ease and joy. See the difference for yourself.
• •Science-backed care in a treat they'll love. Stop hiding pills in cheese. Our hypoallergenic, vet-formulated supplement chews make daily health support easy and delicious.
• •Itchy dog? Let's talk about lasting relief from allergies.
• •Before Wiss-Pet. [Video of a dog constantly scratching]. Two months with our Anti-Allergy Chews. [Video of the same dog running happily]. Don't just manage allergies, solve them. Our tasty, hypoallergenic chews support a healthy immune system from the inside out. #dogallergy #happydog #itchydogrelief #wisspet
• •Product Name: Wiss-Pet Hypoallergenic Joint Care Chews (90 Count) Description: Give your dog the gift of pain-free movement with Wiss-Pet Joint Care. Developed by veterinarians, each beef-flavored chew delivers a powerful, concentrated dose of Glucosamine, Collagen, and Green Lipped Mussel to support cartilage health and reduce inflammation. Unlike pills, these delicious chews are a treat your dog will beg for. Perfect for senior dogs, active breeds, or any dog showing signs of joint stiffness.