Brand Tone

Aspirational, Celebratory, Accessible, Friendly, Vibrant, and Stylish

Brand Values

• •Quality Craftsmanship
• •Affordability & Value
• •Style & Trendiness
• •Customer Satisfaction & Connection
• •Cultural Heritage with a Modern Twist

Best Practices

• •Highlight the balance of affordability and elegance, using phrases like 'affordable elegance' or 'luxury you can live in.'
• •Emphasize the quality craftsmanship alongside competitive pricing to reinforce value.
• •Use evocative and sensory language to describe colors, fabrics, and embellishments, helping customers imagine wearing the garment.
• •Incorporate customer language and stories authentically, using words and phrases from positive reviews.
• •Highlight how the outfits make customers feel, such as 'confident,' 'beautiful,' or 'ready for any occasion.'

Social Perception

Trendy, Affordable, High-Quality Ethnic and Fusion Wear. A trustworthy online retailer known for beautiful, unique designs and customer satisfaction. An emerging and appreciated local brand with a personal touch.

Copy Examples

• •"Every eye was on me" - Customer testimonial emphasizing the garment's impact.
• •"soo pretty and the price" - Highlighting the aesthetic appeal and affordability.
• •"classy look, must buy" - Suggesting sophistication and desirability.
• •"loved the product it's too comfy" - Combining positive sentiment with comfort.
• •"Crafted with love, priced for joy" - Summarizing the brand's approach to quality and affordability.