Brand Tone

Helpful and Informative, Value-Oriented and Confident, Customer-Centric and Supportive, Environmentally Conscious, Modern and Tech-Savvy. The overall tone is generally direct, benefit-driven, and aims to build trust through guarantees and support.

Brand Values

• •Value for Money: Offering competitive prices, a price-beat guarantee, and discounts.
• •Customer Satisfaction: Prioritizing customer service, offering warranties, return policies, and ensuring a good shopping experience.
• •Quality and Reliability: Selling genuine products from trusted vendors and offering warranties.
• •Sustainability/Environmental Responsibility: Emphasizing the recycling and reuse of mobile phones to reduce e-waste.
• •Convenience: Providing free express shipping, a wide range of products in one place, and an easy-to-use online platform/app.
• •Trustworthiness: Being an Australian-owned and operated business, and offering secure transactions.

Best Practices

• •Prioritize Value and Clarity: Always lead with the customer benefit. Clearly communicate pricing advantages, guarantees, and product features without excessive jargon. Use straightforward language.
• •Emphasize Trust and Assurance: Consistently mention warranties, money-back guarantees, free shipping, and secure payment options to build confidence with every interaction.
• •Maintain a Helpful and Supportive Voice: Frame copy around solving customer needs and making their shopping experience easier. Offer guidance and make support information readily accessible.
• •Integrate the Sustainability Message (Where Appropriate): Subtly weave in the benefit of choosing refurbished items for the environment, appealing to eco-conscious consumers, without making it the sole focus if the primary driver is value.
• •Stay Consistent Across All Channels: Ensure the tone used in website copy, social media posts, email marketing, and app notifications is uniform. Develop a simple style guide for all communications to maintain this consistency.

Social Perception

Positive: Many customers, particularly app users, perceive Wise Market as a user-friendly platform offering good deals on a wide variety of electronics. They appreciate the ease of navigation and the range of products. ScamAdviser's automated positive trust score also contributes to this. Mixed/Concerned: Some reviews and articles point out areas for improvement, such as the lack of a physical store for product inspection, limited live support hours, and the absence of upfront detailed battery health information for refurbished items (though a minimum standard is claimed). The negative mentions regarding a WiseMarket involved in trading (which seems distinct from the electronics retailer) could cause confusion and unwarranted negative perception if not clearly differentiated. One negative customer review on Trustindex also exists. Emerging: The brand is actively trying to build its presence across various social media platforms, including newer ones like TikTok, indicating a strategy to connect with a broader and younger audience. They seem to be recognized as an online mobile store in Australia.

Copy Examples

• •Headline: Get Top Tech Without the Top Tier Price Tag. Body: Wise Market brings you the latest gadgets and reliable refurbished electronics at prices you won’t believe. Shop smart, save big, and get it delivered FREE anywhere in Australia! All with our 21-day money-back guarantee.
• •Headline: Your Favourite Brands, Wisely Priced. Body: From Apple to Samsung, find all the tech you love at Wise Market. We beat other prices and back it up with a solid warranty. Why pay more? Make the wise choice today!
• •Headline: Go Green & Save Green with Refurbished Tech! Body: Join us in reducing e-waste! Choose a quality-checked refurbished phone or laptop from Wise Market. Great for your wallet, even better for the planet. Plus, enjoy peace of mind with our warranty.
• •Headline: Don't Just Buy a Phone, Make a Wise Investment. Body: At Wise Market, every purchase is backed by our commitment to quality, unbeatable value, and dedicated Australian customer support. Explore our huge range and experience the wiser way to shop tech.
• •Headline: Tech Upgrades Made Easy & Affordable. Body: Wise Market makes it simple. Browse thousands of new and refurbished devices on our easy-to-use app, enjoy free express shipping, and shop confidently with our price beat and money-back guarantees. Download and discover wise deals now!