Brand Tone

Helpful, informative, and practical, with an emerging focus on creativity and preservation.

Brand Values

• •Effectiveness & Quality
• •Customer Focus & User Experience
• •Innovation & Problem Solving
• •Safety & Reliability
• •Sustainability & Reusability
• •Preservation

Best Practices

• •Prioritize Problem/Solution: Always frame product benefits in terms of solving a customer's moisture-related problem or fulfilling a creative desire (e.g., "No More Dampness," "Preserve Perfect Flowers").
• •Educate and Inform: Provide clear, concise information about product use, features (like color indication and reusability), and safety. Use blog posts, FAQs, and video tutorials to elaborate.
• •Highlight User Benefits & Values: Consistently communicate how the products align with customer values like effectiveness, safety, reusability, and the preservation of sentimental items.
• •Embrace Visual Storytelling (Especially for Creative Products): Utilize high-quality images and videos showcasing the products in action and the beautiful results customers can achieve, particularly for flower drying and resin art. Encourage user-generated content.
• •Maintain a Helpful and Approachable Voice in Customer Interactions: Ensure customer service and social media responses are friendly, supportive, and quick to offer solutions, reinforcing the "Care About Every User" value.

Social Perception

Customers generally perceive Wisedry products as effective and good value for money. On platforms like TikTok and Instagram, there's a visible community of users, including brand ambassadors, showcasing their creations (dried flowers, resin art) using Wisedry products. This suggests a positive perception within the crafting and DIY niches.

Copy Examples

• •Guard your valuables against damaging moisture. Wisedry's reusable silica gel packets offer powerful, food-grade protection. Simply place them in storage, electronics cases, or with 3D filaments and let our color-indicating beads tell you when it's time to quickly recharge. Keep it dry, keep it safe, keep it Wisedry.
• •Unlock the secret to everlasting blooms. Wisedry’s fine silica gel crystals gently preserve the delicate beauty and vibrant color of your most cherished flowers. Perfect for wedding bouquets, garden memories, or crafting stunning resin art. Create timeless keepsakes, effortlessly.
• •Transform your preserved flowers into breathtaking art. Wisedry’s crystal-clear Epoxy Resin is specially formulated for vibrant floral preservation and stunning resin crafts. Low odor and easy to use, it’s time to bring your creative visions to life with professional-quality results.
• •Humidity happens. Wisedry is here to help. From keeping your home and hobbies moisture-free to preserving life's precious moments, our innovative and reliable desiccant solutions provide peace of mind. Discover the Wisedry difference – effective, reusable, and always caring for what's important to you.
• •Stop letting beautiful memories fade! 🌸✨ Our Flower Drying Crystals lock in color and shape like magic. Swipe to see the before & after, then show us YOUR Wisedry creations! #WisedryBlooms #FlowerPreservation #DIYCrafts #KeepMemoriesAlive