Brand Tone

Informative and Educational, Supportive and Empowering, Professional yet Accessible/Approachable, Reassuring

Brand Values

• •Proactive Health Management
• •Accessibility of Health Information
• •Data-Driven Insights
• •User Empowerment
• •Trust and Security
• •Simplification of Complexity

Best Practices

• •Prioritize Clarity and Simplicity: Use clear, concise language and avoid overly technical jargon.
• •Maintain a Supportive and Encouraging Voice: Adopt an empathetic and positive tone that empowers users.
• •Emphasize Data Security and Trust: Reassure users about the privacy and security of their personal health information.
• •Be Benefit-Oriented: Focus on how Ornament Health solves user problems and improves their lives.
• •Stay Consistent Across All Channels: Ensure the tone of voice is uniform across all platforms.

Social Perception

Helpful Tool for Health Tracking, Concerns over Monetization, Mixed Customer Service Experience, Potential for Improvement, Seen as Innovative

Copy Examples

• •Take Control of Your Health Journey. Ornament Makes It Simple. Tired of scattered lab results and confusing medical jargon? Ornament brings all your health information into one secure place, offering clear insights and personalized recommendations. Understand your body better, track your progress, and feel empowered to make informed decisions. Download today and start your proactive health journey!
• •Your Family's Health, All in One App. Managing your family's health just got easier. With Ornament, you can create profiles for your loved ones, track their checkups, and keep important medical information organized and accessible. From pregnancy to chronic condition management, Ornament is your partner in care.
• •Unlock the Story Your Lab Results Are Telling. Don't just file away your lab reports. Ornament helps you digitize, understand, and track over 4,100 biomarkers. See your trends in easy-to-read graphs and get personalized insights to improve your well-being. Knowledge is power – unlock yours with Ornament.
• •Expert Health Insights, Right at Your Fingertips. Built by doctors, for you. Ornament provides science-backed information and personalized checkup advice to help you stay on top of your health. Explore our extensive wiki, understand your risks, and get actionable steps towards a healthier life.
• •Peace of Mind Through Proactive Health. Stop worrying, start understanding. Ornament empowers you to monitor your health proactively. Get reminders for checkups, see how your lifestyle impacts your biomarkers, and gain the confidence that comes with knowing you're taking the best care of yourself.