Brand Tone

Practical & Solution-Oriented, Simple & Direct, Encouraging & Positive, Reliable

Brand Values

• •Effectiveness
• •Simplicity/Ease of Use
• •Practicality
• •Value/Reusability
• •Care/Maintenance

Best Practices

• •Focus on the Solution: Always highlight how Unzeep solves the customer's problem (unwanted lint, pet hair, pilling). Keep the language benefit-driven.
• •Keep it Clear and Concise: Avoid jargon or overly complex sentences. The product is simple, and the language should reflect that. Get straight to the point.
• •Use Positive and Action-Oriented Language: Words like "revitalize," "refresh," "effortless," "discover," and "enjoy" can create a positive association. Encourage action with phrases like "Get yours now" or "Experience the difference."
• •Emphasize Reliability and Reusability: Highlight the battery-free, manual nature of the product as a sign of dependability and long-lasting value, contrasting with potentially less reliable or disposable alternatives.
• •Maintain Consistency Across All Channels: Whether it's the website, social media posts, or product descriptions, the tone should remain uniform. This builds brand recognition and trust.

Social Perception

Low Brand Awareness, General Product Category Perception is positive, Potential for Positive Perception

Copy Examples

• •Headline: Tired of Pet Hair Everywhere? Body: Unzeep it! Our Portable Lint Remover effortlessly lifts fur from furniture, clothes, and car seats. Keep your world clean and fresh, simply.
• •Headline: Give Your Favorite Sweater a Second Life! Body: Don't let lint and fuzz dull your style. The Unzeep lint remover revitalizes fabrics instantly, making old clothes look new again. No batteries, no fuss.
• •Headline: The Simple Fix for Pesky Pills and Lint. Body: Unzeep offers an easy-to-use, effective solution for maintaining your wardrobe and home. Compact, durable, and always ready to go.
• •Headline: Look Sharp, Effortlessly. Body: Annoying lint and pet hair can ruin a good look. With Unzeep, refresh your outfits and upholstery in seconds. Your go-to tool for a pristine appearance.
• •Headline: Unzeep It: Your Pocket-Sized Fabric Saver. Body: From couches to cardigans, keep them looking their best. The Unzeep Portable Lint Remover is the essential tool for a lint-free life.