Brand Tone

Problem-solving, Practical, Friendly, Relatable, Enthusiastic, Innovative, Confident, Trustworthy

Brand Values

• •Innovation and Ingenuity
• •Quality and Functionality
• •Enjoyment and Convenience
• •Customer Satisfaction
• •Supporting American Made

Best Practices

• •Highlight the problem-solving aspect: Focus on how WineGrasp prevents spills and keeps drinks secure, especially in outdoor settings.
• •Maintain a friendly and relatable tone: Use 'Our Story' as inspiration to connect with customers on a personal level.
• •Showcase innovation and awards: Proudly mention awards and positive press to build trust and excitement.
• •Emphasize quality and US manufacturing: Reinforce the product's sturdy design and American-made origin.
• •Be responsive and appreciative: When interacting with customers, maintain a helpful, friendly, and grateful tone.

Social Perception

WineGrasp is generally perceived as a useful, clever, and practical solution for preventing spills, especially for outdoor enthusiasts. It's considered a good gift item, with generally good quality, though some have durability concerns. There's a desire for more color options. The brand's awards and recognition boost its credibility.

Copy Examples

• •Tired of spilling your wine at the campsite? WineGrasp: The extra hand you need for worry-free sipping!
• •From our backyard to yours, WineGrasp was born out of necessity to solve a common problem: spilled drinks! Made in the USA.
• •WineGrasp - winner of the 2022 IHA Global Innovation Award! Secure your stemmed glasses on any surface and enjoy spill-free relaxation.
• •Don't let a wobbly table ruin your outdoor fun. WineGrasp's patented design keeps your wine, martini, or margarita safe and secure.
• •Join the WineGrasp family! Share your creative uses with us on Instagram @wineGrasp and let's raise a glass (that stays upright!) to innovation and good times.