Brand Tone

Fun & Playful, Friendly & Approachable, Enthusiastic & Passionate, Chic & Sparkly

Brand Values

• •Celebration & Joy
• •Personalization & Uniqueness
• •Quality & Craftsmanship
• •Customer Connection & Service
• •Women Supporting Women

Best Practices

• •Embrace the Fun: Inject humor, enthusiasm, and playful language into all communications. Keep it light and enjoyable to read.
• •Focus on the "Why": Highlight the joy, celebration, and connection that the products facilitate, not just the products themselves.
• •Speak to Your Tribe: Use language and references that resonate with wine and beer enthusiasts, gift-givers, and those who appreciate a bit of sparkle and personalization.
• •Be Visually Consistent: Ensure that the tone of the copy is reflected in the imagery used. If the copy is fun and sparkly, the visuals should match.
• •Maintain a Personal Touch: Even as the brand grows, strive to keep the friendly, approachable, and slightly informal tone that reflects its mother-daughter origins. Use "we" and "us" to foster a sense of connection.

Social Perception

Customers seem to perceive Winding Brook Ranch (specifically Tipsy Totes) as a source for fun, unique, and high-quality gifts, especially for those who enjoy wine and beer. The customization options are a significant draw, allowing for personalized and memorable presents. The brand is seen as friendly and a pleasure to work with.

Copy Examples

• •Headline: Don't Let Your Wine Go Naked! Dress It Up with a Tipsy Tote! Body: Life's too short for boring wine bags. Our chic and sparkly Tipsy Totes are the perfect accessory for your favorite bottle. Shop the collection and let your wine make a statement!
• •Headline: The Perfect Gift for the Friend Who Has Everything? A Personalized Tipsy Tote! Body: Stop the endless scrolling! Spoil your bestie, your mom, or even yourself with a custom-embroidered Tipsy Tote or a blinged-out beer koozie. It's the gift that says, 'You're fabulous!'
• •Headline: Warning: May Cause Extreme Joy & Envy. (Our Tipsy Totes, That Is!) Body: Get ready to be the talk of the party! Our unique wine totes and beer koozies aren't just practical, they're conversation starters. Find your perfect match and let the good times flow.
• •Headline: Business Bling or Family Fun? We'll Embroider That! Body: From professional polos that pop to fun family reunion tees, Winding Brook Ranch does custom embroidery and print that gets you noticed. Small runs welcome – let’s create something amazing together!
• •Headline: Wine Therapy Just Got an Upgrade. Body: Because sometimes, a glass of wine is a necessity. And that necessity deserves an awesome wine bag. Explore our Tipsy Totes – where fashion meets your favorite vintage.