Brand Tone

Knowledgeable, Appreciative, Elegant, Passionate, Trustworthy, Approachable

Brand Values

• •Quality & Craftsmanship
• •Uniqueness & Individuality
• •History & Heritage
• •Authenticity & Transparency
• •Passion for Antiques
• •Customer Trust

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Knowledgeable, Appreciative, Elegant, Passionate, Trustworthy, Approachable) with examples of "do's and don'ts" for wording and style. Share this with anyone creating content.
• •Immerse in the Subject: Continuously deepen your knowledge of antiques, their history, and craftsmanship. This passion and expertise will naturally infuse the copy with authenticity.
• •Focus on Storytelling: Every antique has a past. Weave narratives around the items – their origin, their likely uses, the era they represent. This resonates with the value of "History & Heritage."
• •Use Rich, Evocative Language (Balanced with Clarity): Employ descriptive adjectives and well-crafted sentences that reflect the quality of the items, but always ensure the core information (era, material, condition, dimensions) is clear and easy to understand. Avoid overly technical jargon unless explained.
• •Review and Refine: Regularly review all written content (website, social media, emails) to ensure it aligns with the established brand tone and values. Consistency is key to building a strong brand identity.

Social Perception

Purveyor of Beautiful & Unique Items, Knowledgeable & Passionate Seller, Trustworthy Source, Aspirational but Accessible

Copy Examples

• •Instagram Post (Image: A beautifully restored Georgian writing desk): "Discover the timeless elegance of this exquisite Georgian writing desk. Crafted with meticulous care in the late 18th century, its rich mahogany patina and original brassware whisper tales of a bygone era. Imagine the letters penned, the stories conceived at this very piece. A true statement of history and craftsmanship for your home. #GeorgianAntiques #AntiqueDesk #TimelessElegance #WilsonFoxAntiques #HistoricHomes"
• •Website Product Description (For a vintage ceramic vase): "A captivating mid-century studio pottery vase, boasting a unique volcanic glaze that shifts in hue with the light. Its sculptural form and tactile finish make it a compelling piece of art, ready to add a touch of sophisticated character to any interior. Signed by the artist (details available). Dimensions: H 25cm x W 15cm."
• •Facebook Ad (Carousel of various small decorative antiques): "Unearth the charm of the past. At Wilson Fox Antiques, we meticulously curate a collection of unique treasures, each with its own story to tell. From delicate porcelain to characterful curios, find that perfect piece to bring history and personality to your space. Explore our latest arrivals."
• •TikTok Video Script (Short clips showing details of an antique silver locket): "(Upbeat, intriguing classical music snippet) Voiceover (warm, enthusiastic): Ever wonder what secrets an antique locket holds? ✨ This stunning Victorian silver piece is a tiny treasure chest of history and intricate craftsmanship. Look at that detail! Imagine the life it’s lived. What story would you keep inside? #AntiqueJewellery #VictorianLocket #TreasureHunting #WilsonFoxAntiques #VintageFinds"
• •Email Newsletter Snippet (Subject: New Arrivals: Pieces with a Past): "Dear [Customer Name], This week, we're thrilled to present a fresh selection of unique antiques, each hand-picked for its exceptional quality and captivating history. From a charmingly patinated [Item Type] to an elegant [Another Item Type], discover pieces that bring more than just beauty to your home – they bring a story. We invite you to explore the collection and find your next cherished heirloom."