Brand Tone

Elegant, Sophisticated, Professional, Quality-Conscious, Accessible, Value-Driven, Modern, Versatile, Innovative

Brand Values

• •Quality & Durability
• •Elegance & Aesthetics
• •Functionality & Versatility
• •Customer Satisfaction
• •Innovation & Variety
• •Accessibility

Best Practices

• •Emphasize Elegant Simplicity: Use clear, concise language that conveys sophistication without being overly ornate. Focus on the clean lines, quality materials, and timeless appeal of the products.
• •Highlight Quality and Durability with Specifics: Instead of just saying "high quality," mention features like "fine porcelain," "chip-resistant," "thermal shock resistant borosilicate glass," or "double-fired for strength."
• •Balance Premium Feel with Accessibility: While showcasing elegance, ensure the copy also conveys value and suitability for everyday use, not just special occasions. Use phrases like "affordable luxury" or "everyday elegance."
• •Focus on the Experience: Describe how Wilmax tableware enhances the dining experience – "enrich your meals," "set the mood," "make every table beautiful."
• •Maintain Visual & Verbal Consistency: Ensure the tone of the copy aligns with the visual branding (website imagery, product photography). If the visuals are clean and modern, the copy should reflect that. Use a consistent lexicon of brand terms (e.g., "fine porcelain," "thermo glass," "elegant," "durable").

Social Perception

Positive for Quality and Design, Good Value, Durable for Everyday Use, Trusted for HoReCa and Home, Growing International Recognition

Copy Examples

• •Headline: Elevate Your Everyday: Discover Wilmax Porcelain. Body: Experience the perfect blend of timeless British design and exceptional durability. Our fine porcelain tableware transforms every meal into a special occasion, without the premium price tag. Explore the collection at shopwilmax.com. Call to Action: Shop Now & Dine Elegantly.
• •Headline: Wilmax Thermo Glass: Beauty Meets Brilliance. Body: Crafted from high-quality borosilicate glass, our Thermo collection keeps your hot drinks hot and cold drinks refreshingly cool. Stylish, durable, and designed for modern living. See the difference at shopwilmax.com. Call to Action: Discover Thermo Collection.
• •Headline: The Chef’s Choice, Now In Your Home. Body: Wilmax England combines professional-grade quality with accessible elegance. Our versatile tableware is trusted in kitchens worldwide and designed to inspire your culinary creations. Call to Action: Find Your Perfect Set.
• •Headline: Lasting Quality, Timeless Style. Invest in Wilmax. Body: From classic white porcelain to vibrant contemporary collections, Wilmax offers durable, chip-resistant tableware designed to be loved for years to come. Beautifully crafted, surprisingly affordable. Call to Action: Explore Our Collections.
• •Headline: Redefine Your Table. Effortlessly. Body: With over 2,500 versatile pieces, Wilmax provides endless possibilities to express your unique style. Mix, match, and create stunning tablescapes that are both beautiful and practical. Call to Action: Curate Your Table Today.