Brand Tone

Personal and Approachable, Passionate and Craft-Focused, Warm and Friendly, Trustworthy and Sincere, Down-to-Earth

Brand Values

• •Quality Craftsmanship
• •Sustainability and Ethical Sourcing
• •Uniqueness and Personalization
• •Customer Focus and Relationships
• •Passion for Craft
• •Supporting Small & Local
• •Durability and Timelessness

Best Practices

• •Always Use Tia's Voice (or a reflection of it): Write as if Tia is speaking directly to the customer – with warmth, passion, and a friendly, down-to-earth approach. Keep the language personal and avoid overly corporate jargon.
• •Emphasize "Handmade" and "Craftsmanship": Consistently highlight that products are not mass-produced but are carefully crafted by hand, detailing the care and skill involved. Use words like "handcrafted," "artisan," "made with love," "workshop."
• •Showcase Sustainability and Quality Materials: Regularly mention the use of FSC certified timber, sustainably sourced materials, and the durability of the wood. This reinforces ethical values and product quality.
• •Tell Stories: Share the story behind products, the inspiration, the process, or Tia's journey. This builds connection and reinforces the personal nature of the brand. Highlight the "One of a Kind" aspect for relevant pieces.
• •Maintain a Personal, Engaging Tone on Social Media: Ask questions, respond to comments personally, and share behind-the-scenes content. Keep the language approachable, enthusiastic, and genuine, reflecting the passion of a small business owner.

Social Perception

A provider of high-quality, beautifully handcrafted wooden items. A trustworthy small business run by a passionate artisan. An ethical brand that cares about sustainability. A source for unique, thoughtful, and lasting gifts. Responsive and customer-oriented.

Copy Examples

• •Facebook/Instagram Post (Product Showcase): Warm up your evenings with our handcrafted oak tealight holder. ✨ Each piece is lovingly made right here in our Welsh workshop from sustainably sourced oak, designed to bring a cosy glow to your home for years to come. Perfect for those quiet moments or as a thoughtful gift. What are you currently reading by candlelight? #WillowLeafGifts #HandmadeHome #EthicalGifts #WoodworkingWoman #CosyNights
• •Website Banner (Homepage): Gifts Crafted with Passion, Made to Last. Discover unique, handcrafted wooden treasures from the heart of Wales. From our workshop to your home, with love and sustainable materials. [Shop Now]
• •Product Description (Bespoke Chopping Board): Dreaming of a chopping board that’s truly yours? Let’s create it together! Tia, our passionate woodworker, will work with you to design a bespoke board tailored to your kitchen and your style. Made from the finest FSC certified timber, it’s more than a utility – it’s a centrepiece. [Start Your Bespoke Journey]
• •Email Newsletter Snippet (Highlighting Aftercare): Loved for years, and still going strong! At Willow Leaf Gifts, we believe in creations that endure. That’s why we offer our special Aftercare Service. Has your favourite board seen a lot of love (and chopping!)? Send it back to Tia for a little TLC, and we’ll have it looking beautiful again. It’s our way of saying thank you and keeping beautiful wood in use. [Learn More About Aftercare]
• •TikTok Video Caption (Process Video): From a simple piece of Welsh oak to something beautiful for your home! 🌳✨ Watch the journey of our 'One of a Kind' serving platters. Each one unique, just like the wood it came from. What would you serve on yours? #Woodwork #Craftsmanship #MadeInWales #SmallBizLove #UniqueGifts #WillowLeafJourney