Brand Tone

friendly, stylish, and practical

Brand Values

• •Functionality and Versatility
• •Style and Fashion
• •Quality and Durability
• •Customer Focus
• •Australian Identity
• •Community and Giving Back

Best Practices

• •Emphasize Versatility: Highlight how the bags can be used for multiple occasions and purposes, appealing to a broad audience with busy lifestyles.
• •Showcase Practical Features: Clearly communicate the functional benefits like being lightweight, washable, having ample pockets, and durability.
• •Maintain a Friendly and Relatable Voice: Use an approachable and warm tone, as if speaking to a friend. Reflect the brand's origin story of being founded by two busy mums.
• •Infuse Australian Identity (Subtly): Remind customers of the brand's Australian roots where appropriate, fostering a sense of local pride and quality.
• •Focus on Solutions: Position the bags as solutions to everyday needs – organizing a busy life, making travel easier, or providing a durable option for parents.

Social Perception

Customers generally perceive Willow Bay Australia positively. Reviews frequently praise the bags for being lightweight, spacious, stylish, and washable. The brand's customer service and prompt delivery are also often commended. Many customers appreciate the versatility of the bags, using them for multiple purposes such as work, gym, travel, and as baby bags. There is a strong appreciation for the brand being Australian. The collaboration with artists and expansion into international markets like Japan and a partnership involving NBA players' wives have likely contributed to a perception of a growing and innovative brand.

Copy Examples

• •Juggling a busy life? The Willow Bay [Bag Name] is your stylish solution. Chic enough for a brunch date, practical enough for all your essentials, and durable enough for whatever your day throws at it. #WillowBayAustralia #StyledForLife #FunctionalFashion
• •Adventure awaits, and so does your perfect travel companion. Our [Bag Name] is lightweight, washable, and designed to fit everything you need, effortlessly. Travel smarter, not harder. #WillowBayTravel #Wanderlust #NeopreneBags
• •From gym sessions to grocery runs, the [Bag Name] transitions with you. Experience the perfect blend of fashion and function that keeps up with your active lifestyle. #WillowBayActive #EverydayElegance #VersatileStyle
• •Proudly Australian, designed for your world. Willow Bay bags are more than just an accessory; they're a statement of quality, style, and practicality. Discover your new favorite today. #AustralianDesigned #WillowBayLove #QualityMatters
• •Life’s messy, your bag doesn’t have to be. Our neoprene bags are machine washable, making them the perfect choice for busy mums and anyone on the go. Style, meet convenience. #WashableBags #WillowBayKidsFriendly #EasyCare